Web-based marketing system

Abstract

In one example, a method of computerized marketing via a catalog server system is described. The method typically includes receiving at the catalog server system, a uniform resource locator (URL) of a web page and user-created data from a first client device. The user-created data is stored and indexed by the URL of the web page in a database associated with the catalog server system. A second client device may request user-created data associated with the URL of the web page from the catalog server system. The catalog server system selects a subset of user-created data associated with the URL and transmits the subset of user-created data to the second client device.

1 . A method of computerized marketing via a catalog server system, the method comprising:
 receiving at the catalog server system, a uniform resource locator (URL) of a web page and user-created data from a first client device, the web page of the URL displayed in a browser on the first client device, the user-created data created by a user of the first client device, and the user-created data associated with the URL of the web page;   storing the user-created data indexed by the URL of the web page in a database associated with the catalog server system;   receiving a request from a second client device at the catalog server system, the request for user-created data associated with the URL of the web page;   determining a set of user settings associated with a user of the second client device;   processing the request at the catalog server system based on the URL of the web page and the set of user settings associated with the user of the second client device;   selecting a subset of user-created data associated with the URL for display in a browser pane; and   transmitting the subset of user-created data to the second client device.   
     
     
         2 . The method of  claim 1 , further comprising:
 determining a set of user settings associated with the user of the first client device; and   further indexing the user-created data by one or more elements of the set of user settings of the user of the first client device.   
     
     
         3 . The method of  claim 2 , wherein the set of user settings include user demographic information. 
     
     
         4 . The method of  claim 2 , wherein the set of user settings includes a category of the client device, the category being selected from the group consisting of a user client device, a peer client device, a website owner client device, a marketer client device, and a seller client device; 
     
     
         5 . The method of  claim 2 , wherein the subset of user-created data includes the user-created data created on the first client device. 
     
     
         6 . The method of  claim 2 , wherein the subset of user-created data includes user-created data created on a website owner client device. 
     
     
         7 . The method of  claim 1 , wherein the subset of user-created data includes free catalog clips for display in a fee-free area of the browser pane. 
     
     
         8 . The method of  claim 1 , wherein the subset of user-created data includes fee-based catalog clips for display in a fee-based area of the browser pane. 
     
     
         9 . A computerized marketing system, comprising:
 a first client device configured to display a customizable field of a catalog tool of a catalog client program associated with a browser executed on the first client device, to create user-created data based on user input into the customizable field, the user-created data being associated with a uniform resource locator (URL) of a web page displayed in the browser, and to send the URL of the web page and the user-created data from the catalog client program to a catalog server system;   the catalog server system configured to receive the URL of the web page and the user-created data associated with the URL of the web page from the first client device, and to store the user-created data indexed by the URL of the web page in a database associated with the catalog server system; and   a second client device configured to execute a browser, the browser being configured to send a request to a third party website server to download the web page located at the URL, to receive the web page from the third party website server at the browser, and to display the web page in a first pane of the browser;   wherein the second client device is further configured to execute a catalog client program associated with the browser executed on the second client device, the catalog client program being configured to determine the URL of the web page at the catalog client program executed on the second client device, to send a request to the catalog server system for user-created data that are indexed in the database associated with the catalog server system according to the URL of the web page;   wherein the catalog server system is further configured to process the request based on the URL of the web page, to select a subset of user-created data associated with the URL for display in a second pane of the browser executing on the second client device, the second pane adjacent to the first pane of the browser executing on the second client device, the subset of user-created data including the user-created data created on the first client device, and to transmit the subset of user-created data to the second client device; and   wherein the second client device is further configured to receive the subset of user-created data from the catalog server system at the catalog client program, and to display the subset of user-created data in the second pane of the browser, thereby creating a URL aligned space in the second pane, hosted by the catalog server system, that displays user-created data with additional information on products and services, associated with the URL, to a user on the second client device.   
     
     
         10 . The computerized marketing system of  claim 9 , wherein the first client device is selected from a first group consisting of a user client device, a peer client device, a website owner client device, a marketer client device, and a seller client device; and
 wherein the second client device is selected from a second group consisting of a user client device and a peer client device.   
     
     
         11 . The computerized marketing system of  claim 10 , wherein the first client device is a website owner client device and the user-created data created on the first client device is displayed preferentially in the second pane of the browser executing on the second client device. 
     
     
         12 . The computerized marketing system of  claim 9 , wherein some user-created data are preferentially selected over other user-created data when the catalog server system is selecting a subset of user-created data associated with the URL for display in the second pane of the browser executing on the second client device. 
     
     
         13 . The computerized marketing system of  claim 9 , wherein the subset of user-created data includes free user-created data for display in a fee-free area of the second pane of the browser executing on the second client device. 
     
     
         14 . The computerized marketing system of  claim 9 , wherein the subset of user-created data includes fee-based user-created data for display in a fee-based area of the second pane of the browser executing on the second client device. 
     
     
         15 . A method of computerized marketing via a client device, the client device executing a catalog client program associated with a browser executing on the client device, the method comprising:
 determining a URL of a web page;   sending a request to a third party website server to download the web page located at the URL;   receiving the web page from the third party website server at the browser;   displaying the web page in a first pane of the browser;   displaying a customizable field of a catalog tool of the catalog client program configured to create user-created data based on user input into the customizable field;   sending the URL of the web page and user-created data to a catalog server system;   sending a request to the catalog server system for user-created data that are indexed according to the URL of the web page;   receiving a subset of user-created data from the catalog server system;   displaying the subset of user-created data in a second pane of the browser.   
     
     
         16 . The method of  claim 15 , wherein the first pane of the browser is adjacent to the second pane of the browser. 
     
     
         17 . The method of  claim 15 , wherein the second pane of the browser includes a fee-based area for display of fee-based user-created data and a fee-free area for display of free user-created data. 
     
     
         18 . The method of  claim 15 , wherein the subset of user-created data from the catalog server system includes user-created data created by a website owner client device, and the user-created data created by the website owner client device is displayed preferentially in the second pane of the browser. 
     
     
         19 . The method of  claim 15 , wherein the second pane of the browser includes a selection tool configured to enable a user of the client device to manipulate a presentation of user-created data in the second pane of the browser. 
     
     
         20 . The method of  claim 19 , wherein the selection tool includes a keyword search tool.