Systems and Methods for Measuring the Effectiveness of Advertising

Abstract

A system and computer based method are provided for measuring the effectiveness of advertisements. The systems may include a first networked server providing an ad associated with an advertiser at random times over a limited period of time, where the networked server logs in a database when the ad is served to an ad-viewer, a display connected to a client computer presenting the ad, a second networked server measuring the customer response after providing the ad and storing the customer response and a time of response in a second database, and a computer application program for performing cross-correlations across the first database and the second database to determine the correlation of consumer response to the ad.

1 . A method for measuring the effectiveness of advertising, said method comprising:
 measuring a presentation of an advertisement;   measuring a customer response;   performing a cross correlation between said presentation and said consumer response;   determining a baseline consumer response as a result of said cross correlation.   
     
     
         2 . The method of  claim 1 , wherein said presentation of an advertisement comprises multiple advertisements. 
     
     
         3 . The method of  claim 1 , wherein said consumer response comprises a presence of a customer at said advertisers business. 
     
     
         4 . A system for measuring the effectiveness of online advertising comprising:
 a first networked server providing to at least one web page an online ad associated with an advertiser's web page, wherein said first networked server logs in a first database that said online ad is served to an ad-viewing user;   a display connected to a client computer presenting said at least one web page and said online ad to said ad-viewing user;   a second networked server identifying a visitor of said advertiser's web page, wherein said second network server identifies and logs in a second database said visitor of said advertiser's web page; and   a computer application program performing statistical analyses across said first database and said second database to determine whether said ad-viewing user is the same as said visitor, said computer application program analyzing data from the statistical analyses to provide a statistical measure of visitors of said advertiser's web page credited to said online ad.   
     
     
         5 . The system of  claim 4 , wherein the computer application program performing statistical analyses comprises:
 charting data relating to the time of an ad view event;   charting data relating to the time of a site-visit resulting from a direct click of the ad view event;   charting data relating to the time of a site-visit event resulting from a click delayed after the ad view event; and   charting data relating to the time of a site-visit event resulting for a click preceding the ad-view event.   
     
     
         6 . The system of  claim 4 , wherein the computer application program performing statistical analyses comprises:
 charting site-view sets of events for at least ad-viewing user;   charting an ad-view stream associated the site view set of events for said at least one ad-viewing user; [Huh? “associated the site view set . . . ”?]   banding ad view stream based upon a predetermined time; and   accumulating the site-view visits for said at least one ad-viewing user.   
     
     
         7 . The system of  claim 4 , wherein said ad viewing user is a demographic control-group. 
     
     
         8 . A system for measuring the effectiveness of advertising comprising:
 a first networked server providing an ad associated with an advertiser at random times over a limited period of time, wherein said first networked server logs in a first database when said ad is served to an ad-viewer;   a display connected to a client computer presenting said ad to said ad-viewer; a second networked server measuring customer response after providing said ad and storing said customer response and a time of said customer response in a second database; and   a computer application program performing statistical analyses across said first database and said second database to determine the correlation of consumer response to the ad.   
     
     
         9 . A computer-based method for measuring the effectiveness of advertising comprising:
 presenting an ad associated with an advertiser to an ad-viewer at random times over a limited period of time;   providing an identification for said ad-viewing user; logging to a first log that said ad is served to said ad-viewer;   logging to a first log when said ad is served to said ad-viewer;   logging to a second log a customer response after providing said ad;   logging to a second log when said customer response occurs; and   performing statistical analyses between said first log and said second log to determine the correlation of consumer response to the ad.   
     
     
         10 . The method of  claim 9 , wherein presenting an ad comprises presenting an online ad associated with an advertiser's webpage to an ad-viewing user. 
     
     
         11 . The method of  claim 10 , further comprising:
 providing an identification of a visitor to said advertiser's webpage;   performing cross-correlations between said first log and said second log to determine whether said ad-viewing iser s the same as said visitor; and   analyzing said cross-correlations to provide a statistical measure of visitors of said advertiser's webpage credited to said online ad.