System and method for the enablement of electronic commerce in a content network

Abstract

An apparatus customizes electronic received information and facilitates electronic transactions with an individual consumer. The apparatus includes a consumer database for storing consumer profiles information corresponding to the individual consumer and a transaction database for storing transaction related information corresponding to individual commercial partners, including target content markers. A first computer program in communication with the databases modifies the electronic information received to include the consumer profile information stored in the consumer database which corresponds to the transaction-related target content markers in the electronic information. A second computer program in communication with the consumer database automatically monitors consumer interaction and automatically monitors consumer interaction and automatically updating the consumer profile data based on the interactions.

1 . An apparatus which customizes electronic information received by the apparatus to facilitate electronic transactions with an individual consumer comprising:
 a consumer database for storing consumer profiles information corresponding to the individual consumer;   a transaction database for storing transaction related information corresponding to individual commercial partners, including target content markers;   a first computer program in communication with said databases for modifying the electronic information received to include said consumer profile information stored in the consumer database which corresponds to said transaction-related target content markers in said electronic information; and   a second computer program in communication with said consumer database for automatically monitoring consumer interaction and automatically monitoring consumer interaction and automatically updating the consumer profile data based on said interactions.