System and method for managing shared/forwarded advertisement

Abstract

The function of managing delivery information of ad sharing/forwarding in a server is implemented. For this, disclosed is a method of providing delivery information of an ad to a server when a user who has received the ad delivers the ad to another user. The method of providing delivery information differs when the user delivers the ad to another user through a server and when the user directly delivers the ad to another user without passing it through the server. According to the method, the server can easily track the situation of an ad delivery, and thus effectively confirms the changing particulars of an ad and performs billing appropriation and ad effect measurement.

1 . A client method for sharing a shared/forwarded advertisement(ad) in an ad management system including a plurality of clients and a server, the client method comprising:
 receiving an ad data from the server;   determining a particular one of the plurality of clients to be provided the received ad data; and   delivering a request message to the server, the request message including information of the received ad data and an identification of the particular client,   wherein the server transmits the ad data to the another client according to the request message.   
     
     
         2 . The client method as claimed in  claim 1 , wherein the server transmits information of the client which transmits the ad data. 
     
     
         3 . The client method as claimed in  claim 1 , wherein the request message including information of the received ad data and an identification of the particular client, information of the received ad data is the received ad data itself. 
     
     
         4 . The client method as claimed in  claim 1 , wherein the each of clients represent ad-engines mounted on different terminals, and the server represents mobile advertising (MobAd) entities on the network. 
     
     
         5 . The client method as claimed in  claim 1 , wherein the request message includes at least one of an item for identifying the type of the message, a message version item, an item representing the subject that has transmitted the request message, an item representing an identifier (ID) of a user who intends to deliver the ad, an item representing the name of the user who has requested the ad delivery, an item representing an object that has received the delivered ad, and an item representing the ad or ad metadata to be delivered. 
     
     
         6 . The client method as claimed in  claim 1 , further comprising:
 receiving a response message according to the request message from the server.   
     
     
         7 . The client method as claimed in  claim 6 , wherein the response message includes at least one of an item representing the response message to the request message, an item for indicating the kind of the message, and an item representing status information including transmission success, failure, and reason for failure of the request message. 
     
     
         8 . The client method as claimed in  claim 1 , wherein the request message is delivered together with metrics for the received ad when the metrics are provided to the server. 
     
     
         9 . A client method for managing a shared/forwarded advertisement (ad) in an ad management system including at least one client and a server, the client method comprising:
 receiving an ad data from the server;   delivering directly information of the received ad data to an another client; and   delivering a message to notify to the server whether delivering the received ad data to the another client.  10 . The client method as claimed in  claim 9 , wherein delivering directly information of the received ad data to the another client, the client transmits the received ad data via the local-area wireless communications.   
     
     
         11 . The client method as claimed in  claim 9 , wherein delivering directly information of the received ad data to an another client, the information of the received ad data is the received ad data itself from the server. 
     
     
         12 . The client method as claimed in  claim 9 , wherein delivering a message to notify to the server whether delivering the received ad data to the another client, the message including an identification of the another client and the information of the ad data. 
     
     
         13 . The client method as claimed in  claim 9 , wherein the each of clients represent ad-engines mounted on different terminals, and the server represents mobile advertising (MobAd) entities on the network. 
     
     
         14 . The client method as claimed in  claim 9 , wherein the message includes at least one of an item for identifying the type of the message, a message version item, an item representing the subject that has transmitted the request message, an item representing an identifier (ID) of a user who intends to deliver the ad, an item representing the name of the user who has requested the ad delivery, an item representing an object that has received the delivered ad, and an item representing the ad or ad metadata to be delivered. 
     
     
         15 . The client method as claimed in  claim 9 , further comprising:
 receiving a response message according to the message from the server.   
     
     
         16 . The client method as claimed in  claim 15 , wherein the response message includes at least one of an item representing the response message to the message, an item for indicating the kind of the message, and an item representing status information including transmission success, failure, and reason for failure of the message. 
     
     
         17 . The client method as claimed in  claim 9 , wherein the message is delivered together with metrics for the received ad when the metrics are provided to the server. 
     
     
         18 . A server method for providing a shared/forwarded advertisement (ad) in an ad management system including a plurality of clients and a server, the server method comprising:
 transmitting an ad data to a particular client;   receiving a request message from the particular client, the request message including information about ad delivery to deliver a received ad data;   storing the information about the ad delivery from the request message, and transmitting a response message corresponding to the request message to the particular client; and   transmitting the corresponding ad using the information to another client.   
     
     
         19 . The server method as claimed in  claim 18 , wherein the receiving a request message from the particular client, the request message including further an identification of another client to be designated from the particular client. 
     
     
         20 . The server method as claimed in  claim 18 , wherein the transmitting the corresponding ad using the information to another client, the server transmits with the corresponding ad. 
     
     
         21 . The server method as claimed in  claim 18 , wherein the server notify the another client what receiving the ad delivery from the particular client before the transmitting the corresponding ad using the information to another client.