System And Method Of Performing Location Analytics

Abstract

A system and method are provided for associating location data from one or more unique sources. The place and time of a unique location enabled device are associated with stored demographic information relating to the particular place and particular time. The place and time of the unique location enabled device are associated with a historical record of past locations and time of locations that the device has been. Based on the association of demographical information and historical information, the unique location enable device is assigned to one or more groups or tribes. The location of all members of the group or tribe can be aggregated and exported for further analysis or display, thereby showing all group or tribe members at a particular time and place.

1 . A computer implemented method of conveying aggregate location based information comprising:
 receiving one or more individualized datapoints;   associating one or more demographics profiles with the individualized data point;   aggregating the individualized datapoint and associated demographic with a second location data point having a second associated demographic profile; and   exporting the aggregate location data.   
   
   
       2 . The computer implemented method of  claim 1  wherein the received individualized data is associated with an individual user. 
   
   
       3 . The computer implemented method of  claim 1  wherein the received individualized data point is associated with an individual location enabled device. 
   
   
       4 . The computer implemented method of  claim 1  wherein the received individualized data point is associated with a mobile device. 
   
   
       5 . The computer implemented method of  claim 1  wherein the received individualized data point is anonymously associated with a specific user. 
   
   
       6 . The computer implemented method of  claim 5  wherein in the received individualized data point is associated with at least one user and received from a data provider or data aggregator. 
   
   
       7 . The computer implemented method of  claim 1  wherein individualized data is received in real time. 
   
   
       8 . The computer implemented method of  claim 1  wherein the individualized data is received according to a predetermined schedule. 
   
   
       9 . The computer implemented method of  claim 1  wherein individualized data is received according to a source profile. 
   
   
       10 . The computer implemented method of  claim 1  wherein the received one or more individualized datapoints is associated with a historical file. 
   
   
       11 . The computer implemented method of  claim 9  wherein the association of the source profile with the individualized datapoint maintains the anonymity of the user. 
   
   
       12 . The computer implemented method of  claim 1  wherein the demographic profile comprises historical location data points. 
   
   
       13 . The computer implemented method of  claim 1  wherein the demographic profile comprises information from the group comprising: Census Bureau data, financial demographics, social demographics, tribe/group demographics, historical demographical information; derived demographic information; gender; race; educational level; historical geographic information; or user entered information/preferences. 
   
   
       14 . The computer implemented method of  claim 1  wherein associating further comprises disassociating the individualized data point from any historical associated demographics. 
   
   
       15 . The computer implemented method of  claim 1  wherein associating further comprises selectively disassociating historical associated demographics from the individualized data point. 
   
   
       16 . The computer implemented method of  claim 1  wherein associating further comprises disassociating the individualized data point from any historical location information. 
   
   
       17 . The computer implemented method of  claim 1  wherein associating further comprises selectively disassociating historical location information from the individualized data point. 
   
   
       18 . The computer implemented method of  claim 1  wherein the individualized datapoint and associated demographic and the second individualized data point and second associated demographic are related to the same user. 
   
   
       19 . The computer implemented method of  claim 1  wherein the individualized datapoint and associated demographic and the second individualized data point and second associated demographic are unrelated to the same user. 
   
   
       20 . The computer implemented method of  claim 1  wherein aggregating further comprises deriving one or more tribes related to the individualized datapoint, associated demographic, second individualized data point, and second associated demographic. 
   
   
       21 . The computer implemented method of  claim 1  wherein aggregating further comprises identifying the individualized data point with one or more tribes based on a derived associated demographic 
   
   
       22 . The computer implemented method of  claim 1  wherein aggregating further comprises recommending items of interest associated with a tribe. 
   
   
       23 . The computer implemented method of  claim 1  wherein aggregating further comprises recommending items of interest associated with a historical record of an individualized data point. 
   
   
       24 . The computer implemented method of  claim 1  wherein aggregating further comprises identifying the individualized datapoint with all possible tribes of interest. 
   
   
       25 . The computer implemented method of  claim 1  wherein aggregating further comprises indexing tribe activity based on tribe historical location data with one or more indicators. 
   
   
       26 . The computer implemented method of  claim 1  wherein aggregating further comprises linking consumer information with the individualized datapoint based on tribes of interest to the individualized data point. 
   
   
       27 . The computer implemented method of  claim 1  wherein a plurality of individualized data points associated and aggregated with a tribe are exported to a display on a user interface. 
   
   
       28 . The computer implemented method of  claim 1  wherein a plurality of individualized data points are exported to a display including a map of an area of interest. 
   
   
       29 . The computer implemented method of  claim 1  wherein a plurality of individualized data points are exported to a display in real time. 
   
   
       30 . The computer implemented method of  claim 1  wherein all tribes associated with an individualized data point are exported to a display including an area of interest. 
   
   
       31 . The computer implemented method of  claim 1  wherein tribes are selectively displayed on a map of an area of interest. 
   
   
       32 . The computer implemented method of  claim 1  wherein items of interest associated with a tribe are displayed on a map of an area of interest. 
   
   
       33 . A computer readable medium having stored thereon a computer program that, when executed, causes a computer to perform the steps of:
 receiving one or more individualized data points;   associating one or more demographics profiles with the individualized data point;   aggregating the individualized data point and associated demographic with a second location data point having a second associated demographic profile; and   exporting the aggregated individualized data point and second location data point.   
   
   
       34 . A system for determining and conveying aggregate location based information comprising:
 a network;   one or more location enabled user devices in communication with the network, wherein the one or more location enabled user devices have an individualized location data point; and   a processor in communication with the network, wherein the processor receives one or more individualized location data points from the one or more location enabled user devices, the processor associates the one or more individualized location data points with one or more demographic profiles and aggregates the individualized location data point having the associated demographic profile with a second location data point having a second associated demographic profile, and exports the aggregated individualized location data point and the second location data point to the network.