US2009158356A1PendingUtilityA1

System and Method for Conveyance of Preferred Advertisement Categories

62
Individually held — no corporate assignee on recordPriority: Feb 11, 2002Filed: Feb 21, 2009Published: Jun 18, 2009
Est. expiryFeb 11, 2022(expired)· nominal 20-yr term from priority
Inventors:Arturo A. RodriguezJohn Eric West
H04N 21/443H04N 21/4335G06Q 30/0242G06Q 30/0241H04N 21/478H04N 21/433H04N 21/4532H04N 21/4667H04N 21/812H04N 21/4331H04N 21/4755G06Q 30/0257
62
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Claims

Abstract

Systems and methods of presenting advertisements in a digital home communication terminal are disclosed. One such method comprises displaying a plurality of advertisement descriptors. The method also comprises receiving a user selection of one of the advertisement descriptors. The method also comprises presenting an advertisement associated with the advertisement descriptor, responsive to the user selection.

Claims

exact text as granted — not AI-modified
1 . A method of presenting advertisements in a digital home communication terminal, the method comprising:
 displaying a plurality of advertisement descriptors.   receiving a user selection of one of the advertisement descriptors; and   responsive to the user selection, presenting an advertisement associated with the advertisement descriptor.   
     
     
         2 . The method of  claim 1 , wherein the presenting occurs during presentation of a television program. 
     
     
         3 . The method of  claim 1 , wherein the displaying occurs during presentation of a television program. 
     
     
         4 . The method of  claim 1 , wherein the displaying occurs responsive to a specific user input. 
     
     
         5 . The method of  claim 1 , further comprising:
 providing visual feedback that identifies the selected advertisement descriptor.   
     
     
         6 . The method of  claim 1 , further comprising:
 providing visual feedback that identifies the selected advertisement descriptor, wherein the visual feedback includes at least one of an icon, a background color, or text.   
     
     
         7 . The method of  claim 1 , further comprising:
 notifying the user of a value associated with the selected advertisement descriptor.   
     
     
         8 . The method of  claim 1 , further comprising:
 providing visual feedback that identifies the selected advertisement descriptor, wherein the visual feedback includes at least one of an icon, a background color, or text.   
     
     
         9 . A method of presenting advertisements in a digital home communication terminal, the method comprising:
 receiving a plurality of advertisements, each advertisement associated with a category;   selectively presenting the advertisements in accordance with user-specified product preferences.   
     
     
         10 . The method of  claim 9 , wherein the selectively presenting comprises:
 preventing the presentation of any of the advertisements that do not correspond to the user-specified product preferences.   
     
     
         11 . The method of  claim 9 , further comprising:
 receiving and storing advertisements that do not correspond to the user-specified product preferences.   
     
     
         12 . The method of  claim 9 , further comprising:
 receiving and storing only those advertisements that correspond to the user-specified product preferences.   
     
     
         13 . The method of  claim 9 , further comprising:
 retrieving the selected advertisements from local storage.

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