US2009158310A1PendingUtilityA1

System and method for assessing viewing status of television advertisement

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Assignee: SCIENTIFIC ATLANTAPriority: Feb 11, 2002Filed: Feb 18, 2009Published: Jun 18, 2009
Est. expiryFeb 11, 2022(expired)· nominal 20-yr term from priority
Inventors:Arturo A. RodriguezJohn Eric West
H04N 21/4755G06Q 30/0241H04N 21/4667H04N 21/4335G06Q 30/0257G06Q 30/0242H04N 21/4532H04N 21/433H04N 21/443H04N 21/478H04N 21/4331H04N 21/812
62
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Claims

Abstract

A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.

Claims

exact text as granted — not AI-modified
1 . A method implemented by a television set-top terminal (STT), comprising:
 outputting by the STT an advertisement to a television; and   determining by the STT a viewing status of the advertisement.   
     
     
         2 . The method of  claim 1 , wherein determining by the STT the viewing status further comprises determining whether the advertisement is going to be viewed, is being viewed, or has been viewed. 
     
     
         3 . The method of  claim 2 , wherein determining whether the advertisement, is being viewed further comprises soliciting viewer input during presentation of the advertisement on the television. 
     
     
         4 . The method of  claim 2 , wherein determining whether the advertisement, is going to be viewed further comprises soliciting viewer input before presentation of the advertisement on the television. 
     
     
         5 . The method of  claim 2 , wherein determining whether the advertisement, has been viewed further comprises soliciting viewer input after presentation of the advertisement on the television. 
     
     
         6 . The method of  claim 1 , further comprising incrementing a counter when the advertisement is being presented by the STT while the television is on and abstaining from incrementing the counter if the television is not turned on. 
     
     
         7 . The method of  claim 1 , further comprising maintaining an advertisement tracking score corresponding to a value associated with advertisements that have been presented to one or more users over a defined time period. 
     
     
         8 . The method of  claim 7 , further comprising, responsive to determining that the advertisement has been viewed, updating the tracking score and determining whether the tracking score is greater than a predetermined value. 
     
     
         9 . The method of  claim 8 , further comprising terminating presentation of the advertisement to the STT if the tracking score is greater than the predetermined value.

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