Point of purchase advertising system & method

Abstract

A point of purchase advertising system and method that enables a vendor to selectively broadcast advertising and promotional content at a point of purchase display in a retail store. The point of purchase display is provided with video display means, typically a monitor, that is operatively coupled to a remote transmission source, preferably via the Internet, that can transmit data to the point of purchase display content that is selectively chosen to target potential customers based upon the demographics and geographic location of the retail store. Such content can be updated continuously and modified to selectively promote particular types of products and/or target customers.

1 . A method for generating and displaying content via a point of purchase display situated within a retail setting comprising the steps:
 a. providing a retail setting;   b. providing a point of purchase display situated within said retail setting, said point of purchase display having video transmission means associated therewith;   c. providing a server situated remotely from said retail setting and operatively coupled to said video transmission means of said point of purchase display;   d. generating content from said remote location, said content containing information associated with merchandise sold at said point of purchase display;   e. transmitting said content from said remote location to said point of purchase display and displaying said content through said video display means.   
   
   
       2 . The method of  claim 1  wherein in step d, said content further contains information selected from the group consisting of pricing associated with said merchandise sold at said point of purchase display, advertising material directed to a target group of potential consumers of said merchandise, and information associated with the geographic region within which said retail setting is situated. 
   
   
       3 . The method of  claim 2  wherein in step d, said content further contains information related to a theme associated with said retail setting. 
   
   
       4 . A system for providing customized content through a point of purchase display comprising;
 a. a point of purchase display situated within a retail setting, said point of purchase display having video display means integrated therein;   b. a server situated remote from said retail setting, said server being operative to generate and transmit advertising content; and   c. a telecommunications link from said remote server to said video display means integrated within said point of purchase display, said video display being operative to display said content generated from said remote server.