Post-session internet advertising system

Abstract

The present invention is directed to a post-session advertising system that may be used in media such as computers, personal digital assistants, telephones, televisions, radios, and similar devices. In one preferred embodiment, a first display is viewed in a first platform in the foreground of a media by a viewer. A viewer initiates a load triggering event and in response, a post-session platform is opened to display a post-session display in the background of the media. Significantly, in the preferred embodiment, the post-session platform stays in said background until a view triggering event occurs. The type of platform and display used will depend significantly on the media. In one preferred embodiment of the present invention an optional focus timer is activated by the view triggering event to allow an accurate assessment of the actual time a viewer focuses on the display in the post-session platform. In another alternate preferred embodiment of the present invention, the number of post-session platforms is limited to, for example, one platform.

1 . A post-session advertising system for use in a media having a background and a foreground, including at least one web-browser, comprising the steps of: (a) displaying a first display in a first platform in said foreground of said media; (b) initiating a load triggering event; (c) opening a post-session platform in response to said load triggering event in said background of said media; (d) displaying a post-session display on said post-session platform; and (e) maintaining said post-session platform in said background until a viewer driven view triggering event occurs.