Systems, Apparatus and Methods for Providing Advertisements and Other Information to On-line Lottery and On-line Game Players

Abstract

Systems and methods for player accounts for on-line lotteries and on-line games are described. A player establishes a player account and may optionally provide some demographic information about the player. The player also purchases tickets that are associated with the player's account, allowing the lottery operator to build a lottery participation behavior profile for the player over time. The lottery operator records a number of advertisements and specifies display criteria relating to players to whom the lottery operator wishes to show the advertisements. After buying tickets, the player may log into the player's account to use an account checking service to obtain information about tickets associated with the player's account. While the player is logged into the player's account, advertisements selected for the player based on the display criteria for the advertisement and the players demographic and other characteristics are displayed to the player.

1 . Systems, apparatus and methods for displaying player-specific advertisements to a lottery player based on the player's demographic and other characteristics.