Retail Display Stand

Abstract

A new retail display stand is particularly useful for retailing cosmetics. Product holders are mounted in interchangeable cases that are removably connected to a mounting rack. The cases are stacked on top of each other, and mounted side-by-side on the rack. Mating recesses and projections are shown on the top and bottom of each case to help prevent stacked cases from moving laterally with respect to each other. A forwardly-facing display surface on the front face of the case has a raised rim and a resiliently-mounted transparent overlay sheet that holds a thin, replaceable information sheet in position. A pull-out panel on the bottom of the cases that can be used to hold information about the products.

1 . A retail display stand that has:
 a mounting rack that has at least one display side, a base, and rows of mounts that are each recessed rearwardly from lower mounts; and   a plurality of interchangeable cases that are stacked on top of each other, mounted side-by-side, and connected to the mounts on the rack;   and in which each of the interchangeable cases has:
 a product holder that holds retail products; 
 a rigid, substantially planar top; 
 a rigid bottom; 
 at least one connecting wall that keeps the top and the bottom spaced apart; and 
 a front face through which the products held by the product holder are seen and accessed by purchasers in a retail environment. 
   
   
   
       2 . A retail display stand as recited in  claim 1 , in which a plurality of the interchangeable cases also have a mating recess and projection on the top and bottom that help prevent stacked cases from moving laterally with respect to each other. 
   
   
       3 . A retail display stand as recited in  claim 1 , in which at least some of the interchangeable cases also have:
 a forwardly-facing display surface on the front face;   a thin, replaceable information sheet that bears product indicia and is positioned on the display surface;   a transparent overlay sheet that extends over the display surface, can be resiliently pulled back from the display surface to improve access to the display surface, and, when released, helps to hold the information sheet in position against the display surface.   
   
   
       4 . A retail display stand as recited in  claim 3 , in which, in at least some of the interchangeable cases:
 the overlay sheet has one edge that is fixed to the case and multiple unconnected edges that can be resiliently pulled back from the display surface;   the display surface has multiple sides that are covered by the unconnected edges of the overlay sheet when the overlay sheet is released;   a raised rim extends around the sides of the display surface that are covered by the unconnected edges of the overlay sheet and protects those edges; and   the overlay sheet also has a notched portion that is spaced from the raised rim and from the fixed edge and can be used to obtain a grip on the overlay sheet when it is covering the display surface.   
   
   
       5 . A retail display stand as recited in  claim 1 , in which at least one of the interchangeable cases also has:
 a panel that can be pulled forwardly from a concealed position to an exposed position in front of the front face;   product dividers on the product holder that extend rearwardly into the case and create rows of products; and   product-specific information on the panel, each piece of product-specific information being positioned in alignment with an associated row of products.   
   
   
       6 . A retail display stand as recited in  claim 1 , in which at least one of the interchangeable cases also has:
 a panel that can be pulled forwardly from a concealed position to an exposed position in front of the front face;   product dividers on the product holder that extend rearwardly into the case and create rows of products; and   UPC information on the panel, each piece of UPC information being positioned in alignment with an associated row of products.   
   
   
       7 . A retail display stand as recited in  claim 1 , in which the display stand has multiple adjoining mounting racks that each have at least one display side, a base, and rows of mounts that are each recessed rearwardly from lower mounts. 
   
   
       8 . A retail display stand as recited in  claim 1 , in which the display stand has a second set of interchangeable cases that are stacked vertically on top of each other across an open end of opposed display sides. 
   
   
       9 . A retail display stand as recited in  claim 1 , in which the display stand has a second set of interchangeable cases that are positioned in a straight line across an open end of opposed display sides. 
   
   
       10 . A retail display stand as recited in  claim 1 , in which:
 at least one of the interchangeable cases has a product holder that has a base with lateral ribs, and   a carded cosmetic product is held between the ribs in an upright position.   
   
   
       11 . A retail display stand that has:
 a mounting rack with at least one display side, a base, and rows of mounts that are each recessed rearwardly from lower mounts;   a plurality of interchangeable cases that are stacked on top of each other, mounted side-by-side, and connected to the mounts on the rack;   and in which each of the interchangeable cases has:
 a product holder that holds retail products; 
 a rigid, substantially planar top; 
 a rigid bottom; 
 at least one connecting wall that keeps the top and bottom spaced apart; 
 a front face through which the products held by the product holder are seen and accessed by purchasers in a retail environment; 
 a mating recess and projection on the top and bottom that help prevent stacked cases from moving laterally with respect to each other; and 
 a panel that can be pulled forwardly from a concealed position to an exposed position in front of the front face. 
   
   
   
       12 . A retail display stand as recited in  claim 11 , in which at least some of the interchangeable cases have:
 a forwardly-facing display surface on the front face that extends downwardly from a front edge of the top of the case;   a floor on the product holder that slopes forwardly and downwardly, resulting in products near the front face being held at a lower elevation than products further back in the product holder.   
   
   
       13 . A retail display stand as recited in  claim 11 , in which at least some of the interchangeable cases have:
 a forwardly-facing display surface on the front face that extends downwardly from a front edge of the top of the case.   
   
   
       14 . A retail display stand as recited in  claim 11 , in which at least some of the interchangeable cases have:
 a panel mounted to the bottom of the case that can be pulled forwardly from a concealed position to an exposed position in front of the front face.   
   
   
       15 . A retail display stand that has:
 a mounting rack that has two opposed display sides, a base, and rows of mounts;   a first set of interchangeable cases that are stacked on top of each other, on each of the display sides, mounted side-by-side, and connected to the mounts on the rack;   a second set of interchangeable cases that are stacked vertically on top of each other, mounted side-by-side, in a straight line across an open end of the opposed display sides;   and in which each of the interchangeable cases has:
 a product holder that holds retail products; 
 a rigid, substantially planar top; 
 a rigid bottom; 
 at least one connecting wall that keeps the top and the bottom spaced apart; and 
 a front face through which the products held by the product holder are seen and accessed by purchasers in a retail environment