Array of Spatially Separated Wipes Products

Abstract

An array of wipes products that includes two or more different packages of wipes products displayed in different areas of a retail environment. The wipes products include wipes containers, which have functional and/or structural features tailored to children in a particular stage of development. The wipes containers in the array are structurally and/or functionally different from each other. The wipes products include substantially the same kind of wipe and may include a common source identifier.

1 . An array of wipes products, the array comprising:
 a. a first package comprising a first container and being displayed at a first location in a retail store, the first container including one or more sides, a top and a bottom that define an internal storage space configured to store one or more wipes and having one or more wipes disposed therein, the first container including at least one of a first structural feature and a first functional feature adapted to enable a user in a first stage of development to manipulate the first container such that the one or more wipes disposed in the internal storage space of the first container are accessible by the user in the first stage of development; and   b. a second package comprising a second container and being displayed at a second location in a retail store that is spatially separated from the first location, the second container including one or more walls that define an internal storage space configured to store one or more wipes and having one or more wipes disposed therein, wherein the wipes disposed in the first container are substantially the same kind of wipes as the wipes disposed in the second container, the second container comprising at least one of a second structural feature and a second functional feature adapted to enable a user in a second stage of development to manipulate the second container such that the one or more wipes disposed in the internal storage space of the second container are accessible by the user in the second stage of development   
     wherein the first and second containers are at least one of structurally and functionally different from each other. 
   
   
       2 . The array of  claim 1  wherein the first stage of development corresponds to the learning stage and wherein the second stage of development corresponds to the independence stage. 
   
   
       3 . The array of  claim 1 , wherein the first container comprises one or more first structural features selected from the group consisting of a button that includes one or more colors that are different from one or more of the colors included in a portion of the first container proximate the button, a button that includes one or materials that are different from one or more materials included in a portion of the first container proximate the button, a circular opening, a circular lid, substantially flat sides, rectangular shape. 
   
   
       4 . The array of  claim 1 , wherein the first container comprises one or more first functional features selected from the group consisting of a full-action spring, and one handed opening. 
   
   
       5 . The array of  claim 1 , wherein the second container comprises one or more second structural features selected from the group consisting of a button that includes one or more colors that are substantially the same as one or more of the colors included in a portion of the first container proximate the button, a button that includes one or materials that are substantially the same as one or more materials included in a portion of the first container proximate the button, a rectangular opening, a rectangular lid, convex sides, concave sides, sides including a curvilinear configuration, rounded edges, round shape. 
   
   
       6 . The array of  claim 1 , wherein the second container comprises one or more second functional features selected from the group consisting of a partial-action spring, and two-handed opening. 
   
   
       7 . The array of  claim 1 , wherein the first stage of development is the learning stage of development and the second stage of development is the independence stage of development, and less than about 25% of users in the first stage of development are able to open the second container easier than the first container. 
   
   
       8 . The array of  claim 1 , wherein the retail store comprises one or more aisles and wherein the first and second locations in the retail store are different aisles, portions of different aisles or different portions of the same aisle. 
   
   
       9 . The array of  claim 1 , wherein the majority of the products displayed at the first location in the retail store are baby care products. 
   
   
       10 . The array of  claim 1 , wherein the majority of the products displayed at the second location in the retail store are adult personal cleaning products. 
   
   
       11 . The array of  claim 1 , wherein the first container includes stage-specific indicia for the first stage of development and the second container includes stage-specific indicia for the second stage of development. 
   
   
       12 . An array of wipes products comprising:
 a. a first package comprising a first container and being displayed at a first location in a retail store, the first container including one or more sides, a top, and a bottom that define an internal storage space configured to store one or more wipes and having one or more wipes disposed therein, the first container comprising at least one of a first structural feature and a first functional feature adapted to enable a user in a first stage of development to manipulate the first container such that the one or more wipes disposed in the internal storage space of the first container are accessible by the user in the first stage of development;   b. a second package comprising a second container and being displayed at a second location in a retail store that is spatially separated from the first location, the second container including one or more walls that define an internal storage space configured to store one or more wipes and having one or more wipes disposed therein, wherein the wipes disposed in the second container are substantially the same kind of wipes as the wipes disposed in the first container, the second container comprising at least one of a second structural feature and a second functional feature adapted to enable a user in a second stage of development to manipulate the second container such that the one or more wipes disposed in the internal storage space of the second container are accessible by the user in the second stage of development; and   c. at least one common source identifier on the first and second package,   
     wherein the first and second containers are at least one of structurally and functionally different from each other. 
   
   
       13 . The array of  claim 12 , wherein the retail store comprises one or more aisles and wherein the first and second locations are different aisles, portions of different aisles or different portions of the same aisle. 
   
   
       14 . The array of  claim 12 , wherein the majority of the products displayed in the first location of the retail store are baby care products. 
   
   
       15 . The array of  claim 12 , wherein the majority of the products displayed in the second location of the retail store are adult personal cleaning products. 
   
   
       16 . The array of  claim 12 , wherein the first container comprises one or more first structural features and the structural features are selected from the group consisting of a button that includes one or more colors that are different from one or more of the colors included in a portion of the first container proximate the button, a button that includes one or materials that are different from one or more materials included in a portion of the first container proximate the button, an oversized opening, an oversized lid, a circular opening, a circular lid. 
   
   
       17 . The array of  claim 12 , wherein the first stage of development is the learning stage of development and the second stage of development is the independence stage of development, and less than about 25% of users in the first stage of development are able to open the second container easier than the first container. 
   
   
       18 . The array of  claim 12 , wherein the first container includes stage-specific indicia for the first stage of development and the second container includes stage-specific indicia for the second stage of development. 
   
   
       19 . An array of wipes products comprising:
 a. a first package comprising a first container and stage-specific indicia tailored to a user in a learning stage of development, the first container including one or more sides, a top, and a bottom that define an internal storage space configured to store one or more wipes and having one or more wipes disposed therein, the first container comprising at least one of a first structural feature and a first functional feature adapted to enable the user in the learning stage to manipulate the first container such that the one or more wipes disposed in the internal storage space of the first container are accessible by the user in the learning stage;   b. a second package comprising a second container and stage-specific indicia tailored to a user in an independence stage of development, the second container including one or more sides, a top, and a bottom that define an internal storage space configured to store one or more wipes and having one or more wipes disposed therein, the second container comprising at least one of a second structural feature and a second functional feature adapted to enable the user in the independence stage to manipulate the second container such that the one or more wipes disposed in the internal storage space of the second container are accessible by the user in the independence stage; and   c. the one or more wipes disposed in the first container being the same kind of wipes as the one or more wipes disposed in the second container   
     wherein the first package is displayed at a first location in a retail store proximate baby care products, and wherein the second package is displayed at a second location in the retail store proximate adult personal cleaning products and wherein the first and second containers are at least one of structurally and functionally different from each other. 
   
   
       20 . The array of  claim 19 , wherein the adult personal cleaning products comprise toilet tissue.