Customized Interchangeable Apparel Logo

Abstract

The current invention has been developed to provide apparel and accessory manufacturers an opportunity to capitalize on consumer's identification with its logo/trademark. Apparel and accessory manufacturers, especially athletic shoe manufacturers, have created a multi-billion dollar business selling shoes with a particular logo/trademark. Adults and youth often have several pair of athletic and other shoes which only the color of the logo/trademark varies in color. The current invention will allow manufacturers to produce a shoe that will allow the user to change the color and/or style of the logo/trademark. The shoe would come with a removable logo/trademark which can be interchanged with another logo/trademark of the same brand. To prevent an unauthorized manufacturer from selling the interchangeable logo/trademarks, each shoe is equipped with a female receptacle which will engage with a predetermined male post locking the logo/trademark into place. Each manufacturer would have a female receptacle and male post unique to it. Manufacturers can, on a seasonable basis, for example, change the style of its logo/trademarks and/or the female receptacle and male post to assure sales.

1 . a shoe having at least an upper portion including an left and right quarter portion, toe, heel, tongue and sole comprising:
 a. at least one suitable known female receptacle for engagement with at least one suitable known male post;   b. a logo/trademark embedded with at least one suitable known male post which engages with said female receptacle;   
     
     
         2 . the shoe in  claim 1  where said female receptacle is embedded on any part of the shoe including but not limited to at least one quarter panel, the toe, the heal, or the tongue; 
     
     
         3 . the shoe in  claim 2  where said logo sits flush against the shoe when said female receptacle is engaged with said male post; 
     
     
         4 . the shoe of  claim 2  in which said female receptacle is surrounded by a hem ready to accept the periphery of logo/trademark when the male post is engaged with the female receptacle; 
     
     
         5 . the shoe of  claim 1  where the female receptacle is embedded at the bottom of the shoe; 
     
     
         6 . the shoe of  claim 1  where the logo/trademark indicia lies on U-shaped material and the male post is embedded on the horizontal portion of the U; 
     
     
         7 . the shoe of  claim 6  where a logo/trademark indicia can lie on the either one or both longitudinal portions of the U; 
     
     
         8 . the shoe of  claim 1  where the logo/trademark indicia lies on L-shaped material and the male post lies on at on the horizontal portion of the L; 
     
     
         9 . the shoe of  claim 8  where a logo/trademark indicia lies along the longitudinal side of L; 
     
     
         10 . the shoe in  claim 5  where said logo sits flush against the shoe when said female receptacle is engaged with said male post; 
     
     
         11 . the shoe of  claim 5  where the shoe has a hem ready to accept the periphery of logo/trademark when the male post is engaged with the female receptacle.