US2008235090A1PendingUtilityA1

Method and arrangement for managing personalized advertisements in a tv system

41
Assignee: LUNDSTROM OLOFPriority: Mar 23, 2007Filed: Sep 17, 2007Published: Sep 25, 2008
Est. expiryMar 23, 2027(~0.7 yrs left)· nominal 20-yr term from priority
Inventors:Olof LundstromAyodele Damola
H04L 67/54H04N 21/812H04N 21/6582G06Q 30/0271G06Q 30/0277H04N 21/44213G06Q 30/0275H04N 7/17318H04L 67/306H04N 21/44218H04N 21/25891G06Q 30/02
41
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Claims

Abstract

The invention discloses a method and arrangement of managing personalized advertisement in an TV system including an TV client ( 103 ), a User Preference Database ( 109 ), an Ad Providers Database ( 108 ) and an Advertising Application Server ( 105 ). The Advertising Application Server ( 105 ) detects that a user (John.Brown@op.net) is present at the TV client. Then the Advertising Application Server ( 105 ) receives, from said User Preference Database, preferences of said detected user. Also the Advertising Application Server ( 105 ) receives, from the Ad Providers Database, information on advertisements from different Ad providers. The received information is used by the Advertising Application Server ( 105 ) to match said received user preferences with received advertisements from the matching it is selected one or more advertisements. If there are Advertisements from more than one Ad Provider selected then there is a connection with a Transaction Broker for performing an auction among the Ad Providers. The Ad Provider with the highest bid will get its advertisement sent to the user.

Claims

exact text as granted — not AI-modified
1 . A method of managing personalized advertisement in a TV system including a TV client, a User Preference Database, an Ad Providers Database and an Advertising Application Server, said method being performed in the Advertising Application Server and is comprising the steps of:
 detecting user presence at the TV client;   receiving, from said User Preference Database, preferences of said detected user;   receiving, from the Ad Providers Database, information on advertisements from different Ad Providers;   matching said received user preferences with received information on advertisements and   selecting one or more advertisements when there is a match between the advertisements and the preferences.   
     
     
         2 . The method according to  claim 1 , further comprising the steps of initiating transmission of selected advertisement to the TV client. 
     
     
         3 . The method according to  claim 1 , wherein said detecting step comprises notification about user login to the system. 
     
     
         4 . The method according to  claim 3 , wherein said notification is received from a Presence Server. 
     
     
         5 . The method according to  claim 1 , wherein said selecting step comprises best match criteria. 
     
     
         6 . The method according to  claim 1 , wherein said selecting step comprises best match criteria in combination with most popular Ad criteria. 
     
     
         7 . The method according to  claim 1 , wherein said method further comprising the following steps, performed in the Advertising Application Server:
 detecting/determining that Advertisements from more than one Ad Provider has been selected:   sending auction invitation to a Transaction Broker Node;   receiving information on the Ad Provider with highest bid and   initiating transmission of advertisement from highest bidder to user.   
     
     
         8 . The method according to  claim 7 , wherein said initiation transmission step comprises Authorized Content Transfer information sent to an Ad Media Repository and Start Streaming Ad information sent to a Media Server. 
     
     
         9 . An Advertising Application Server in a TV system for managing personalized advertisement to be delivered to a TV client in the system said Advertising Application Server comprising:
 a Detecting Unit for detection of user presence at the TV client:   an input for preferences from the detected user:   an input for information on advertisements from different Ad providers:   a Matching Processor for matching user preferences with information on advertisements and   a Selecting Unit for selecting advertisements and for determining if Advertisements from one Ad Providers has been selected:   a Transmitting Unit for initiating the delivery of the one or more advertisements to the client.   
     
     
         10 . An Advertising Application Server according to  claim 9  wherein the Detecting Unit is connected with the Presence Server and has a subscription for presence status of subscribers of the Personalized Advertising TV service. 
     
     
         11 . An Advertising Application Server according to  claim 9 , further comprising a Subscriber Storage connected to the Detecting Unit for informing the Detecting Unit about subscribers of the Personalized Advertising TV service. 
     
     
         12 . An Advertising Application Server according to  claim 9  wherein the Selecting Unit determines if more than one Ad Provider has been selected. 
     
     
         13 . An Advertising Application Server according to  claim 12 , further comprising An Auction Communication Unit being connected to the Selecting Unit and the Transaction Broker for transmitting auction Ad opportunity to the Transaction Broker and for receiving information on Ad provider with highest bid. 
     
     
         14 . A TV system for delivering of personalized advertisements to a TV client the system including:
 a Presence Server for determining user presence at the TV client:   a User Preference Database for storing of user preferences;   an Advertisement Application Server for matching of user preferences in said database with available advertisements upon user presence detected and for initiating the delivery of matched advertisements to the TV client.   
     
     
         15 . An TV system according to  claim 14  further including:
 an Advertisement Providers Database having available Advertisements stored from different Ad Providers for transmitting said available Advertisements to the Advertisement Application Server.   
     
     
         16 . An TV system according to  claim 14  further including:
 a Transaction Broker connected with the Advertising Application Server for performing an auction upon an auction Ad opportunity received from the Advertisement Application Server and for transmitting information on the Ad Provider with highest bid back to the Advertising Application Server.   
     
     
         17 . A method in an TV system for delivering of personalized advertisements to an TV client where user preferences are stored in a User Preference Database and available advertisements area stored in an Ad Providers Database the method including the following steps:
 monitoring user presence at the TV client and upon detection of user presence:   matching of user preferences with available advertisements upon user presence and   selecting one or more Advertisement to be delivered to the TV client.   
     
     
         18 . A method in an TV system according to  claim 17  further including the following steps when more than one Ad Provider is having advertisements that have been selected in the selecting step:
 initiating an Auction Ad opportunity with a Transaction Broker:   performing of the auction and determining the highest bidder by the Transaction Broker and   sending matched advertisement from highest bidder to the TV client.   
     
     
         19 . A method in an TV system according to  claim 17  further including the following steps when one Ad Provider is having advertisements that have been selected in the selecting step:
 showing selected advertisement to the TV client.   
     
     
         20 . A method in an TV system according to  claim 19  further including the step of payment to the Service Provider. 
     
     
         21 . A method in an TV system according to  claim 17  further including the following steps when one Ad Provider is having advertisements that have been selected in the selecting step:
 showing a list of advertisements to the TV client;   if user chooses any advertisement in the list then the selected advertisement is being shown to the user.   
     
     
         22 . A method in an TV system according to  claim 21  further including the steps of payment to the Service Provider. 
     
     
         23 . A method in an TV system according to  claim 18  or  19  further including the following steps:
 interaction by the TV client in an advertisement that has been shown to the user and   updating of User Preference Database with interaction information.   
     
     
         24 . A method in an TV system according to  claim 23  further including the step of payment to the Service Provider.

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