Variable Internet Banner

Abstract

The invention relates to a banner ( 1 ) capable of being displayed on a part of a display area ( 5 ) of a display panel ( 4 ) which display area further is capable of displaying a selection member ( 12 ). The banner comprises variation means capable of varying the appearance ( 11 A- 11 D) of at least a portion of said banner on said display area in dependence on the distance (d) between said selection member and a predetermined part (L) of or outside said display area. Consequently, the attention for the banner is increase.

1 . A banner capable of being displayed on a part of a display area of a display panel which display area further is capable of displaying a selection member, wherein said banner optionally is capable of being selected by said selection member, and wherein said banner comprises variation means capable of varying the appearance of at least a portion of said banner on said display area in dependence on the distance (d) between said selection member and a predetermined part (L) of or outside said display area. 
   
   
       2 . The banner according to  claim 1 , wherein said predetermined part is located in or determined with respect to said part of said display area displaying said banner. 
   
   
       3 . The banner according to  claim 1 , wherein said variation means is capable of receiving position coordinates of said selection member and determining said distance on the basis of said received position coordinates. 
   
   
       4 . The banner according to  claim 1 , wherein said variation means is capable of selecting one or more banner appearances out of a plurality of banner appearances corresponding to said distance or range of said distances and displaying said banner appearances. 
   
   
       5 . The banner according to  claim 1 , wherein said distance (d) is determined for substantially each position or range of positions of said selection means on said display area and said variation means is capable of varying said appearance for substantially each determined distance. 
   
   
       6 . The banner according to  claim 1 , wherein said variation of said appearance of at least said portion of said banner is selected from one or more banner characteristics of the group comprising brightness, colour, content, focus, perspective, size, shape and sound associated with said banner. 
   
   
       7 . The banner according to  claim 1 , wherein an appearance of said banner is associated with a link comprising an address code for retrieving data and said variation means is capable of changing said address code when said appearance varies. 
   
   
       8 . The banner according to  claim 1 , wherein said display panel His capable of receiving image data from a computing unit to display said banner and said variation means is capable of selecting one or more banner appearances out of a plurality of banner appearances available at said computing unit corresponding to said distance or range of said distances and displaying said banner appearances. 
   
   
       9 . A method for providing a banner over a network on a part of a display area of a display panel of a computing unit, said computing unit being connectable to said network, wherein said banner is capable of being selected by a selection member, said method comprising providing variation means capable of varying the appearance of at least a portion of said banner on said display area in dependence on the distance (d) between said selection member and a predetermined part of said display area. 
   
   
       10 . The method according to  claim 9 , wherein said computing unit is capable of running a browser for retrieving and displaying an information page on said display panel and wherein said method further comprises providing a position determination means for said browser capable of determining the position of said selection member on said display area and/or said information page. 
   
   
       11 . The method according to  claim 9 , wherein said computing unit is capable of running a browser for retrieving and displaying an information page on said display panel and wherein said method further comprises providing a position determination means for said browser capable of predetermining the position of said part on said display area displaying said banner. 
   
   
       12 . The method according to  claim 10 , further comprising providing said page from a first server and providing said variation means and/or said position determination means from a second server, wherein said first server and second server are capable of establishing a connection with said computing unit over said network. 
   
   
       13 . (canceled) 
   
   
       14 . A server arranged for providing a banner to a computing unit over a network, said computing unit being connectable to a display panel for displaying said banner on a part of a display area of said display panel, said banner being selectable by a selection member, wherein said banner comprises variation means capable of varying the appearance of at least a portion of said banner on said display area in dependence on the distance (d) between said selection member and a predetermined part of said display area. 
   
   
       15 - 16 . (canceled) 
   
   
       17 . A banner capable of being displayed on a part of a display area of a display panel which display area further is capable of displaying a selection member, wherein said banner optionally is capable of being selected by said selection member and wherein an appearance of said banner is associated with a link comprising an address code for retrieving data and wherein said banner comprises variation means capable of changing said appearance and said address code in dependence on the position of said selection member on said display area. 
   
   
       18 . A banner capable of being displayed on a part of a display area of a display panel which display area further is capable of displaying a selection member, wherein said banner optionally is capable of being selected by said selection member, said banner comprising variation means capable of assigning an address code to said banner in dependence on the position of said selection member on said display area. 
   
   
       19 - 25 . (canceled)