Illumitato amore health and beauty product packaging

Abstract

The Utility patent application we are submitting is for our invention, Illumitato Amore, a cosmetic/health and beauty packaging invention that has never been designed or used before. This totally new innovation in the industry departs from the industry standard of separate bottles that are stored and displayed individually. Our design invention coordinates multiple bottles of various products in a line, in one organized container/base. The base is made of an acrylic or Plexiglas material with openings that fit the corresponding cosmetic/health and beauty products. We describe this fit to be like a children's popsicle-making container, where the items fit securely in the base. The base is the relevant feature of our design invention, by optimizing the organization of many different bottles in a sleek, simple, yet beautiful unit for storing the customer's products and displaying, as a beautiful Art Piece in the bathroom or on a dressing table. The manner, by which this is designed, increases customer loyalty to a particular brand, by encouraging the client to repurchase/refill the container when emptied in order to maintain this valued Art/Organization Piece. The unit will be adapted to the particular products and clients we license to. The sizes of the bottles will be the same or different sizes, yet all fit securely in the same design of the invention. The unit can be lighted or unlighted and the base can be adapted in shape and embellishment as well as various logos placed to match the licensed company's products.

1 . The Utility patent application submitted Oct. 18, 2006, claims to be the inventor of the design for beauty/health and cosmetic packaging that has never been implemented before in this industry before our design in August of 2004. The invention includes a solid base (which could be acrylic, plexiglass and/or metal) that have holes drilled in the base to house individual bottles for the organization of multiple units of a line of products that are related in use for the bathroom/vanity table. The bottles can be the same or different sizes. The base is the unique aspect of the design and is retained by the user, while the used bottles of the product are discarded and replaced in the base. The base can be produced with different materials, because the function of a solid base with holes drilled to hold the bottled products is the unique quality of the invention that is unique to the packaging in this industry. We claim the rights to this invention in the beauty/health and cosmetic industries, which our research found before our design, to not be used anywhere in the industry. Other possible industry uses were not researched by us, but could be used in other industries, but we have not researched this application of this invention thoroughly, to register a claim beyond the industries stated in this claim, but do not disclaim the right to other industry applications due to our limited research has not shown it to be used in any other industry application