System and method for dynamic price setting and facilitation of commercial transactions

Abstract

The present invention provides methods and systems for defining commercial transaction components; defining rules for mapping customer transactions into individual components; market segmentation in light of these individual definitions and bundling individual components of an offer into optimized packages for presentation and sale. A data processing system in accordance with one embodiment of the present invention, examines the commercial behavior of enrolled customers, breaks each of the constituent transactions into purchases of atom-level components; catalogues those components; extracts demographic information from said transactions and other sources; facilitates demographic studies of groups of such customers; optimizes offerings to such groups; and facilitates the consummation of those offers of sale. The processing system may also facilitate customers fiscal management through the communication of data necessary to practice the instant invention.

1 . In conjunction with a first database server for comparing offers by vendors, a system comprising
 a second database server comprising information relating to a plurality of enrolled members;   an information bus in communicative connection to the first database server;   a processor in communication with the first database server and the information bus; and   an input means for storing information in association with the offers in the first database server indicative of presenting the offers to customers on the second database server.   
     
     
         2 . The system of  claim 1  wherein the processor will retrieve customer information from the second database server according to the stored information indicative of presenting the offers. 
     
     
         3 . The system of  claim 2  wherein the processor will:
 retrieve customer information from the second database server;   transmit an inquiry to the customer according to the retrieved information, requesting the customer's reaction to the presented offer.   
     
     
         4 . The system of  claim 3  wherein the input means will associate the customer's reaction with the offer on the first database server. 
     
     
         5 . The system of  claim 4  wherein the processor will develop a score for the offer based upon the customer's reaction and store the score in association with the offer. 
     
     
         6 . The system of  claim 5  wherein the score is further based upon a number of customers that had accepted the offer. 
     
     
         7 . The system of  claim 3  wherein the processor selects customers for inquiry according to information indicating a customer's acceptance of the presented offer. 
     
     
         8 . The system of  claim 7  wherein the processor further selects the customers for inquiry based upon a customer's complaint to a customer service center. 
     
     
         9 . The system of  claim 8  wherein the processor will send further inquiries to the customer periodically until the customer's complaint is resolved or abandoned. 
     
     
         10 . The system of  claim 9  wherein the processor will develop a score for the offer based upon the customer's reaction and store the score in association with the offer. 
     
     
         11 . The system of  claim 10  wherein the score is further based upon a number of customers that had accepted the offer. 
     
     
         12 . The system of  claim 3  wherein the processor selects customers for inquiry according to information indicating a customer's rejection of the presented offer. 
     
     
         13 . The system of  claim 12  wherein the processor will develop a score for the offer based upon the customer's reaction and store the score in association with the offer. 
     
     
         14 . The system of  claim 13  wherein the score is further based upon a number of customers that had accepted the offer. 
     
     
         15 . The system of  claim 3  wherein the processor selects customers for inquiry at random.