Methods and systems for securing content played on mobile devices

Abstract

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

1 . A method, comprising:
 creating an advertisement to be embedded in content, wherein the advertisement is dynamically changed to suit a profile of a listener to the content, wherein the profile is determined based on user activity associated with a mobile device specific identifier.   
     
     
         2 . A method of  claim 1 , wherein user activity includes activity using a device other than the mobile device. 
     
     
         3 . A method of  claim 2 , wherein the other device has an audio-enabled device. 
     
     
         4 . A method of  claim 3 , wherein the audio-enabled device is a television audio-enabled device. 
     
     
         5 . A method of  claim 3 , wherein the audio-enabled device is a radio. 
     
     
         6 . A method of  claim 5 , wherein the radio is an Internet radio. 
     
     
         7 . A method of  claim 5 , wherein the radio is adapted to be located in a vehicle. 
     
     
         8 . A method of  claim 3 , wherein the audio-enabled device is an advertising audio-enabled device. 
     
     
         9 . A method of  claim 3 , wherein the audio-enabled device is an outdoor advertising audio-enabled device. 
     
     
         10 . A method of  claim 3 , wherein the audio-enabled device is an Internet-connected audio-enabled device adapted to play video. 
     
     
         11 . A method of  claim 3 , wherein the audio-enabled device is a flexible LCD audio-enabled device. 
     
     
         12 . A method of  claim 3 , wherein the audio-enabled device is a point of sale audio-enabled device. 
     
     
         13 . A method, comprising:
 associating a mobile device-specific identifier with an item of content;   downloading the content onto a mobile handset; and   integrating the content with the software used to execute the content.   
     
     
         14 . A method of  claim 13 , wherein the mobile device specific identifier is integrated into metadata associated with the content. 
     
     
         15 . A method of  claim 13 , further comprising allowing the mobile device to stream content temporarily to another device in short-distance wireless communication with the mobile handset. 
     
     
         16 . A method of  claim 13 , wherein short-distance wireless communication is selected from the group consisting of Bluetooth, WiFi, WUSB and UWB communication. 
     
     
         17 . A system, comprising:
 an advertisement to be embedded in content, wherein the advertisement is dynamically changed to suit a profile of a listener to the content, wherein the profile is determined based on user activity associated with a mobile device specific identifier.   
     
     
         18 . A system of  claim 17 , wherein user activity includes activity using a device other than the mobile device. 
     
     
         19 . A system of  claim 18 , wherein the other device has an audio-enabled device. 
     
     
         20 . A system of  claim 19 , wherein the audio-enabled device is a television audio-enabled device. 
     
     
         21 - 32 . (canceled)