US2008114642A1PendingUtilityA1
Network advertising
Assignee: BENEFICIAL INNOVATIONS INCPriority: Jan 19, 1996Filed: Jan 17, 2008Published: May 15, 2008
Est. expiryJan 19, 2016(expired)· nominal 20-yr term from priority
A63F 2300/409H04N 21/812G06Q 30/0246H04N 21/4781H04N 21/25891H04N 21/6582H04N 21/4667A63F 2300/407H04N 21/252G06F 16/9535G06Q 30/0255G07F 17/3227H04N 7/17354G06Q 30/0244G06Q 30/02H04N 21/25883G06Q 30/0269H04N 21/8586G07F 17/32G06Q 30/0207G06Q 20/387H04N 7/17318G06Q 30/0252G06Q 30/0256H04N 21/4722A63F 2300/5506A63F 13/23A63F 13/79A63F 13/335A63F 2001/003A63F 13/61
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Claims
Abstract
The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs.
Claims
exact text as granted — not AI-modified1 . A method for presenting information, comprising: collecting, by a first network site, information about a user from a monitoring of network sites visited by the user, wherein the network sites are selectable by the user from a plurality of network sites that are, and the predetermined network site operating independently of at least most of the network sites visited by the user; and selecting advertising for presentation to the user, the selection performed by accessing data obtained from the collected information; wherein the selected advertising is presented to the user.
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