US2008098421A1PendingUtilityA1

User Preference Television Advertising

60
Individually held — no corporate assignee on recordPriority: Feb 11, 2002Filed: Dec 24, 2007Published: Apr 24, 2008
Est. expiryFeb 11, 2022(expired)· nominal 20-yr term from priority
Inventors:Arturo A. RodriguezJohn Eric West
H04N 21/478G06Q 30/0257G06Q 30/0242H04N 21/4755H04N 21/443H04N 21/433H04N 21/4335H04N 21/812H04N 21/4532H04N 21/4667G06Q 30/0241H04N 21/4331
60
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Claims

Abstract

A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.

Claims

exact text as granted — not AI-modified
1 . A method for providing television advertising, comprising: 
 receiving user input for selecting an advertising parameter; and    providing a user with an advertisement corresponding to the advertising parameter.    
     
     
         2 . The method of  claim 1 , wherein a television broadcast presentation is interrupted for providing the advertisement.  
     
     
         3 . The method of  claim 1 , wherein the user input is received significantly in advance of the advertisement being provided to the user.  
     
     
         4 . The method of  claim 1 , further comprising: 
 providing the user with a plurality of advertisements corresponding to the advertising parameter.    
     
     
         5 . The method of  claim 4 , wherein a plurality of television broadcast presentations are interrupted for providing the plurality of advertisements.  
     
     
         6 . The method of  claim 1 , wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.  
     
     
         7 . The method of  claim 1 , wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT.  
     
     
         8 . The method of  claim 1 , wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via a plurality of DHCTs.  
     
     
         9 . The method of  claim 1 , wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a value associated with the advertisement or a duration of the advertisement.  
     
     
         10 . The method of  claim 1 , wherein the advertisement is stored in a digital home communication terminal (DHCT), and wherein the advertisement is deleted from the DHCT according to at least one of the following: 
 after it is presented by the DHCT a predetermined number of times;    after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement;    after a predetermined time period; and    after it is presented at least a predetermined number of times by a plurality of DHCTs.    
     
     
         11 . The method of  claim 1 , wherein the advertisement is presented via a digital home communication terminal (DHCT) according to at least one of the following: 
 at least a predetermined number of times;    during a predetermined span of time.    
     
     
         12 . The method of  claim 1 , wherein user input is received according to at least one of the following: 
 immediately prior to the advertisement being provided to the user; and    via a button on a remote control device.    
     
     
         13 . The method of  claim 1 , further comprising: 
 receiving user input selecting another advertisement parameter; and    providing a user with an advertisement corresponding to the other advertisement parameter.    
     
     
         14 . The method of  claim 1 , wherein the advertisement parameter is determined by a television service provider or an advertisement provider.  
     
     
         15 . The method of  claim 1 , wherein information identifying the advertisement parameter is stored in a database in a digital home communication terminal (DHCT).  
     
     
         16 . The method of  claim 1 , wherein the advertisement is only provided to the user during an enabled viewing period, wherein the enabled viewing period has a daily recurring schedule or a weekly recurring schedule.  
     
     
         17 . The method of  claim 1 , wherein a type of the advertisement is responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.  
     
     
         18 . The method of  claim 1 , wherein a type of the advertisement is not responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.  
     
     
         19 . The method of  claim 1 , wherein the advertisement comprises at least one of graphical data, textual data, video data, and audio data.  
     
     
         20 . The method of  claim 1 , wherein the advertisement is provided to the user by a digital home communication terminal (DHCT).  
     
     
         21 . The method of  claim 20 , wherein the advertisement is received by the DHCT via a subscriber television network, and one of provided to the user immediately after the advertisement is received by the DHCT, or stored in DHCT memory so that the advertisement may be provided to the user at a later time.  
     
     
         22 . The method of  claim 20 , wherein the advertisement is categorized in a Broadcast file system (BFS) subdirectory, and transmitted to the DHCT via the BFS.  
     
     
         23 . A system for providing television advertising, comprising: 
 memory for storing data identifying an advertising parameter that is selected by a user; and    logic that is configured to provide a user with an advertisement corresponding to the advertising parameter.    
     
     
         24 . The system of  claim 23 , wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.  
     
     
         25 . The system of  claim 23 , wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT.  
     
     
         26 . The system of  claim 23 , wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via a plurality of DHCTs.  
     
     
         27 . The system of  claim 23 , wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a value associated with the advertisement, or on a duration of the advertisement.  
     
     
         28 . The system of  claim 23 , wherein the advertisement is stored in a digital home communication terminal (DHCT), and deleted from the DHCT according to at least one of the following: 
 after it is presented by the DHCT a predetermined number of times;    after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement;    after a predetermined time period; and    after it is presented at least a predetermined number of times by a plurality of DHCTs.    
     
     
         29 . The system of  claim 23 , wherein the advertisement is presented via a digital home communication terminal (DHCT) at least a predetermined number of times or during a predetermined span of time.

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