Arrangement of absorbent hygiene products

Abstract

Arranging or displaying feminine hygiene products in a retail store such that they are disposed in a location typically associated with products such as traditional beauty care products. This may help change the consumer's view of feminine hygiene products as simply hygiene devices. The arrangement and/or display may also provide a more discreet means to purchase feminine hygiene products that can result in a reduction of the embarrassment or emotional discomfort that may be experienced by a consumer when purchasing feminine hygiene products.

1 . A method of displaying feminine hygiene products in a retail store, the method comprising:
 displaying traditional beauty care products in a first portion of a retail store, wherein the majority of products displayed in the first portion are traditional beauty care products; and   displaying one or more feminine hygiene products proximate the traditional beauty care products in the first portion of the retail store.   
   
   
       2 . The method of  claim 1 , wherein the retail store comprises a second portion spatially separated from the first portion, and wherein the majority of products displayed in the second portion are feminine hygiene products. 
   
   
       3 . The method of  claim 2 , wherein the first and second portions are different aisles, portions of different aisles or different portions of the same aisle. 
   
   
       4 . The method of  claim 1 , wherein the feminine hygiene products are sanitary napkins, tampons, panty liners and/or adult incontinence products. 
   
   
       5 . The method of  claim 1 , wherein the one or more feminine hygiene products are part of an array of products from the same product lineup. 
   
   
       6 . The method of  claim 1 , further comprising packaging one or more feminine hygiene products together with one or more traditional beauty care products. 
   
   
       7 . The method of  claim 1 , further comprising the step of including beauty tip information with the feminine hygiene products. 
   
   
       8 . The method of  claim 1 , further comprising including feminine hygiene product information with the traditional beauty care products. 
   
   
       9 . A display in a retail store, the display comprising one or more feminine hygiene products positioned proximate one or more traditional beauty care products, the display being located in a first portion of the retail store, wherein the majority of products displayed in the first portion are traditional beauty care products. 
   
   
       10 . The display of  claim 9 , wherein the retail store further comprises a second portion spatially separated from the first portion, wherein the majority of products displayed in the second portion are feminine hygiene products. 
   
   
       11 . The display of  claim 9 , wherein the feminine hygiene products are sanitary napkins, tampons, panty liners and/or adult incontinence products. 
   
   
       12 . The display of  claim 9 , wherein the one or more feminine hygiene products are part of an array of products from the same product lineup. 
   
   
       13 . The display of  claim 10 , wherein the first and second portions are different aisles, portions of different aisles or different portions of the same aisle. 
   
   
       14 . The display of  claim 9 , wherein the sanitary napkin packages and the traditional beauty care products are packaged together in the same package. 
   
   
       15 . The display of  claim 9 , wherein the feminine hygiene product include beauty tip information. 
   
   
       16 . The display of  claim 9 , wherein the traditional beauty care products include feminine hygiene product information. 
   
   
       17 . An arrangement of consumer products, the arrangement comprising:
 a. one or more traditional beauty care products displayed in a first portion of a retail store, wherein the majority of products displayed in the first portion include traditional beauty care products; and   b. one or more feminine hygiene products located proximate the one or more traditional beauty care products in the first portion of the retail store.   
   
   
       18 . The arrangement of  claim 17 , wherein the retail store comprises a second portion spatially separated from the first portion, and wherein the majority of products displayed in the second portion are feminine hygiene products. 
   
   
       19 . The arrangement of  claim 17 , wherein the feminine hygiene products are sanitary napkins, tampons, panty liners and/or adult incontinence products. 
   
   
       20 . The arrangement of  claim 17 , wherein the one or more feminine hygiene products are part of an array of products from the same product lineup. 
   
   
       21 . The arrangement of  claim 18 , wherein the first and second portions are different aisles, portions of different aisles or different portions of the same aisle. 
   
   
       22 . The arrangement of  claim 17 , wherein the feminine hygiene products and the traditional beauty care products are packaged together in the same package. 
   
   
       23 . The arrangement of  claim 17 , wherein the feminine hygiene products include beauty tip information. 
   
   
       24 . The arrangement of  claim 17 , wherein the traditional beauty care products include feminine hygiene product information. 
   
   
       25 . A method of displaying feminine hygiene products in a retail store, the method comprising:
 displaying one or more feminine hygiene products in a first portion of the retail store; and displaying clothing in the first portion of the retail store, wherein the majority of products displayed in the first portion are clothing products.   
   
   
       26 . (canceled) 
   
   
       27 . The method of  claim 25 , wherein the clothing is lingerie, undergarments and/or swimwear. 
   
   
       28 . The method of  claim 25 , wherein the retail store includes a second portion and wherein the first and second portions are different aisles, portions of different aisles or different portions of the same aisle. 
   
   
       29 . The method of  claim 25 , wherein the feminine hygiene products are sanitary napkins, tampons, panty liners and/or adult incontinence products. 
   
   
       30 . The method of  claim 25 , wherein the one or more feminine hygiene products are part of an array of products from the same product lineup. 
   
   
       31 . The method of  claim 25 , further comprising packaging one or more feminine hygiene products together with one or more clothing products. 
   
   
       32 . (canceled) 
   
   
       33 . The method of  claim 25 , further comprising including feminine hygiene product information with the clothing products. 
   
   
       34 . The method of  claim 25  further including displaying one or more feminine hygiene products in a second portion of the retail store, wherein the majority of products displayed in the second portion are feminine hygiene products.