Package having two different views for increased awareness in display

Abstract

An array of a plurality of packages for storing and/or displaying products. Each package has a first display view which is viewed from a first display direction. The first display view has a main display element which is defined by a brand name, a brand logo, or a product name. The main display element has a pseudo-occupation area. Each package also has a second display view which is viewed from a second display direction which is different from the first display direction. The second display view has a concept display element which is defined by at least one graphic and occupies at least a portion of the pseudo-occupation area. The display direction of each package is determined to show the first or second display view of each package such that the array as a whole displays a predetermined pattern.

1 . An array of a plurality of packages for storing and/or displaying products at least in either the horizontal direction or the vertical direction,
 each package covering, wrapping, or containing at least a portion of a product, and having:
 (a) a first display view which is viewed from a first display direction, the first display view intended to be displayed to a consumer for sale, the first display view having a main display element which is defined by a brand name, a brand logo, or a product name, the main display element having a pseudo-occupation area; and 
 (b) a second display view which is viewed from a second display direction which is different from the first display direction, the second display view intended to be displayed to a consumer for sale, the second display view having a concept display element which is defined by at least one graphic, the concept display element occupying the pseudo-occupation area, the concept display element displaying a concept of the product as used, 
   wherein the display direction of each package is selectively determined to show the first or second display view of each package such that the array as a whole shows a predetermined pattern formed by the first and second display views of the packages.   
   
   
       2 . The array of packages of the  claim 1 , wherein each package has at least first and second panels which form the first and second display views, respectively. 
   
   
       3 . The array of packages of the  claim 1 , wherein the second display view additionally has a display element of a catchphrase. 
   
   
       4 . The array of packages of the  claim 1 , wherein each package has a shape which is selected from the group consisting of a prismatic shape, a circular cylinder, a pyramid shape, a circular cone, and a sphere shape. 
   
   
       5 . The array of packages of the  claim 1 , wherein all the packages have the same shape which is a cubic shape, a rectangular solid shape, or a prismatic shape such that they can be stacked one another in the vertical direction. 
   
   
       6 . The array of packages of the  claim 5 , wherein the predetermined pattern formed by the first and second display views of the packages is selected from the group consisting of a vertical stripe pattern, a horizontal stripe pattern, a grid pattern, an oblique stripe pattern, and a combination of at least two of them. 
   
   
       7 . The array of packages of the  claim 1 , wherein the product is selected from the group consisting of a feminine care product; a baby care and/or adult incontinent product; a tissue, paper towel or wipe product; a hair care product; a food and soft-drink product; a laundry product; a fabric care product; a home care product; an oral care product; a pharmaceutical product; an anti-perspirant/deodorant product; a pet food product; a cosmetic and skin care product; an electrical instrument; a food storage container product; and a garbage bag product. 
   
   
       8 . A method for displaying an array of packages, the method comprising the steps of:
 providing a plurality of packages for storing and/or displaying products at least in either the horizontal direction or the vertical direction on a display shelf, each package covering, wrapping, or containing at least a portion of a product, and having:
 (a) a first display view which is viewed from a first display direction, the first display view intended to be displayed to a consumer for sale, the first display view having a main display element which is defined by a brand name, a brand logo, or a product name, the main display element having a pseudo-occupation area in the package, 
 (b) a second display view which is viewed from a second display direction which is different from the first display direction, the second display view intended to be displayed to a consumer for sale, the second display view having a concept display element which is defined by at least one graphic, the concept display element occupying the pseudo-occupation area, the concept display element displaying a concept of the product as used; and 
   selectively determining the display direction of each package to show the first or second display view of each package such that the array as a whole shows a predetermined pattern formed by the first and second display views of the packages.   
   
   
       9 . A package for covering, wrapping, or containing at least a portion of a product, the package having:
 (a) a first display view which is viewed from a first display direction, the first display view intended to be displayed to a consumer for sale, the first display view having a main display element which is defined by a brand name, a brand logo, or a product name, the main display element having a pseudo-occupation area; and   (b) a second display view which is viewed from a second display direction which is different from the first display direction, the second display view intended to be displayed to a consumer for sale, the second display view having a concept display element which is defined by at least one graphic, the concept display element occupying the pseudo-occupation area in the package, the concept display element carrying concept of the product which is bought when the product is actually used.