System and method for category-based contextual advertisement generation and management

Abstract

A computer-implemented system and method for category-based contextual advertisement generation and management are disclosed. The system in an example embodiment includes an advertisement processor to allocate a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based, sort the variable revenue ads based in part on a user entered variable revenue value, and sort the fixed price ads based on a rotation.

1 . A method comprising: 
 allocating a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based;    allocating a second display region for displaying other ads;    sorting the variable revenue ads based in part on a user entered variable revenue value; and    sorting the fixed price ads based on a rotation.    
     
     
         2 . The method as claimed in  claim 1  wherein the variable revenue ads are displayed more prominently than the fixed price ads in the first display region.  
     
     
         3 . The method as claimed in  claim 1  including sorting the variable revenue ads based (but not solely based on) on a current revenue value generated by each variable revenue ad.  
     
     
         4 . The method as claimed in  claim 1  including sorting the variable revenue ads based in part on user activity.  
     
     
         5 . The method as claimed in  claim 4  wherein the user activity includes clicking on an ad.  
     
     
         6 . The method as claimed in  claim 1  including displaying a view item page associated with an ad when a user clicks on the ad.  
     
     
         7 . The method as claimed in  claim 1  wherein the rotation includes rotating a plurality of fixed price ads through a portion of the first display region.  
     
     
         8 . An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to: 
 allocate a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based;    allocate a second display region for displaying other ads;    sort the variable revenue ads based in part on a user entered variable revenue value; and    sort the fixed price ads based on a rotation.    
     
     
         9 . The article of manufacture as claimed in  claim 8  being further configured to display the variable revenue ads more prominently than the fixed price ads in the first display region.  
     
     
         10 . The article of manufacture as claimed in  claim 8  being further configured to sort the variable revenue ads based on current revenue generated by each variable revenue ad.  
     
     
         11 . The article of manufacture as claimed in  claim 8  being further configured to sort the variable revenue ads based in part on user activity.  
     
     
         12 . The article of manufacture as claimed in  claim 11  wherein the user activity includes clicking on an ad.  
     
     
         13 . The article of manufacture as claimed in  claim 8  being further configured to display a view item page associated with an ad when a user clicks on the ad.  
     
     
         14 . The article of manufacture as claimed in  claim 8  wherein the rotation includes rotating a plurality of fixed price ads through a portion of the first display region.  
     
     
         15 . A system comprising: 
 a processor;    a memory coupled to the processor to store information related to an advertisement; and    an advertisement processor to allocate a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based, sort the variable revenue ads based in part on a user entered variable revenue value, and sort the fixed price ads based on a rotation.    
     
     
         16 . The system as claimed in  claim 15  being further configured to display the variable revenue ads more prominently than the fixed price ads in the first display region.  
     
     
         17 . The system as claimed in  claim 15  being further configured to sort the variable revenue ads based on current revenue generated by each variable revenue ad.  
     
     
         18 . The system as claimed in  claim 15  being further configured to sort the variable revenue ads based in part on user activity.  
     
     
         19 . The system as claimed in  claim 18  wherein the user activity includes clicking on an ad.  
     
     
         20 . The system as claimed in  claim 15  being further configured to display a view item page associated with an ad when a user clicks on the ad.  
     
     
         21 . The system as claimed in  claim 15  wherein the rotation includes rotating a plurality of fixed price ads through a portion of the first display region.