System and Method for Increasing the Effectiveness of Customer Contact Strategies

Abstract

A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

1 . In a computer environment, a method for targeted marketing of goods or services of an entity to specific customers via a promotion stream having a plurality of promotional events, comprising the steps of: 
 analyzing, using a processor, the effect of cannibalization of each promotional event, with respect to another promotional event, on the promotional stream; and    optimizing said promotion stream based on the analyses of the cannibalization effect.