System and method for generating use statistics for location-based applications

Abstract

A system for analyzing the use of location-based service applications including: a mobile device. A carrier-positioning infrastructure interacts with the mobile device for enabling the use of location-based applications by the mobile device. A mobile location-based application provider communicates with the carrier-positioning infrastructure to provide a location-based application to the mobile device. A location transaction platform monitors the use of the location-based application by the mobile device. An analytics server communicates with the location transaction platform and location stamps an occurrence of use of the location-based application by the mobile device and performs a task in accordance with predetermined rules as a function of the location-based stamp.

1 . A system for analyzing use of location-based service applications for a mobile device comprising:
 a mobile device;   a carrier-positioning infrastructure, communicating with the mobile device, for enabling the use of location-based applications by the mobile device;   a mobile location-based application provider communicating with the carrier-positioning infrastructure to provide a location-based application to the at least one mobile device;   a location transaction platform for monitoring the use of the location-based application by the mobile device and location stamping an occurrence of use of the location-based application by the mobile device; and   an analytics server communicating with the location transaction platform and performing a task in accordance with predetermined rules as a function of the location-based stamp.   
     
     
         2 . The system of  claim 1 , wherein the task is creating a report regarding the use of the location-based application by the mobile device. 
     
     
         3 . The system of  claim 2 , wherein the report is one of a two-dimensional or three-dimensional map. 
     
     
         4 . The system of  claim 2 , wherein the report is a text report providing statistics of use of the location-based application by the mobile device as a function of location. 
     
     
         5 . The system of  claim 2 , wherein the report is the raw data of use as a function of location of the location-based application by the mobile device. 
     
     
         6 . The system of  claim 1 , wherein the task is causing the mobile application provider to provide a second location-based application to the mobile device. 
     
     
         7 . The system of  claim 1 , further comprising a database cooperating with said analytics server for storing one or more uses of the location-based application, enabling the analytics server to aggregate occurrences of use of the location-based application and performing the task in response to an aggregation of occurrences. 
     
     
         8 . The system of  claim 1 , wherein at least one of the predetermined rules is determining where the location-based application is used over a period of time. 
     
     
         9 . The system of  claim 1 , wherein at least one of the predetermined rules is determining where the occurrence of use of the location-based application is relative to a place of interest. 
     
     
         10 . The system of  claim 1 , wherein at least one of the predetermined rules is determining the location of the occurrence of the use of the location-based application relative to a geographical area. 
     
     
         11 . The system of  claim 1 , wherein said mobile device is a cellular phone. 
     
     
         12 . The system of  claim 1 , further comprising:
 a venue for the location-based application; and,   an engagement message accepted by the location transaction platform for communicating to the system whether the mobile device is engaged in the venue.   
     
     
         13 . The system of  claim 12 , wherein the task is computing an engagement rate for the venue. 
     
     
         14 . The system of  claim 1 , further comprising:
 a venue for the location-based application; and,   an at-venue message accepted by the location transaction platform for communicating to the system whether the mobile device is at the venue.   
     
     
         15 . The system of  claim 14 , wherein the task is computing a venue participation rate for the venue. 
     
     
         16 . The system of  claim 1 , further comprising:
 a venue for the location-based application;   an engagement message accepted by the location transaction platform for communicating to the system whether the mobile device is engaged in the venue; and,   an at-venue message accepted by the location transaction platform for communicating to the system whether the mobile device is at the venue, wherein the task is computing an engagement rate for the venue and an at-venue rate for the venue.   
     
     
         17 . The system of  claim 1 , further comprising:
 at least a second mobile device, wherein the task is creating a report regarding the use of the location-based application by the mobile device and at least the second mobile device.   
     
     
         18 . The system of  claim 1 , wherein the occurrence comprises a latitude coordinate and a longitude coordinate. 
     
     
         19 . The system of  claim 1 , wherein the occurrence comprises a confirmation message from a user of the mobile device that the user is at a location. 
     
     
         20 . An analytics server for analyzing the use of location-based service applications within a mobile network comprising:
 a transaction interface for receiving occurrence information regarding the occurrence of the use of a location-based application by a mobile device;   an input manager for inputting and storing location-based queries;   an analytics generator for receiving the occurrence information regarding the occurrence of the use of a location-based application, receiving a location stamp of the occurrence of the use, and communicating with the input manager for comparing the location of the occurrence of the use of the location-based application in accordance with parameters defined by the query, and applying the query in accordance with predetermined rules and performing a task in accordance with the predetermined rules as a function of the occurrence information; and   a display/delivery manager for triggering the task.   
     
     
         21 . The analytics server of  claim 20 , wherein the task is creating a report regarding the use of the location-based application by the mobile device. 
     
     
         22 . The analytics server of  claim 21 , wherein the report is one of a two-dimensional or three-dimensional map. 
     
     
         23 . The analytics server of  claim 21 , wherein the report is a text report providing statistics of use of the location-based application by the mobile device as a function of location. 
     
     
         24 . The analytics server of  claim 21 , wherein the report is the raw data of use as a function of location of the location-based application by the mobile device. 
     
     
         25 . The analytics server of  claim 20 , wherein the task is causing the mobile application provider to provide a second location-based application to the mobile device. 
     
     
         26 . The analytics server of  claim 20 , further comprising a database for storing one or more occurrences aggregating the occurrences of use of the location-based applications and performing the task in response to an aggregation of occurrences. 
     
     
         27 . The analytics server of  claim 20 , wherein at least one of the predetermined rules is determining where the location-based application is used over a period of time. 
     
     
         28 . The analytics server of  claim 20 , wherein at least one of the predetermined rules is determining where the occurrence of use of the location-based application is relative to a place of interest. 
     
     
         29 . The analytics server of  claim 20 , wherein at least one of the predetermined rules is determining the location of the occurrence of the use of the location-based application relative to a geographical area. 
     
     
         30 . The analytics server of  claim 20 , wherein said mobile device is a cellular phone. 
     
     
         31 . The analytics server of  claim 20 , wherein the occurrence information further comprises:
 a venue for the location-based application; and,   an engagement message for communicating engagement in the venue.   
     
     
         32 . The analytics server of  claim 31 , wherein the task is computing an engagement rate for the venue. 
     
     
         33 . The analytics server of  claim 20 , wherein the occurrence information further comprises:
 a venue for the location-based application; and,   an at-venue message for communicating physical arrival at the venue.   
     
     
         34 . The analytics server of  claim 33 , wherein the task is computing a venue participation rate for the venue. 
     
     
         35 . The analytics server of  claim 20 , wherein the occurrence information further comprises:
 a venue for the location-based application;   an engagement message for communicating engagement in the venue; and,   an at-venue message accepted for communicating physical arrival at the venue, wherein the task is computing an engagement rate for the venue and an at-venue rate for the venue.   
     
     
         36 . The analytics server of  claim 20 , wherein the location stamp comprises a latitude coordinate and a longitude coordinate. 
     
     
         37 . The analytics server of  claim 20 , wherein the location stamp comprises a confirmation message from a user of the mobile device that the user is at a known location. 
     
     
         38 . A method for providing location-based analysis of location-based application use by a mobile device across a mobile network comprising the steps of:
 providing a location-based application for use by a mobile device;   location stamping an occurrence of the use of the location-based application by the mobile device;   and performing a task in accordance with rules as a function of the location-based stamp for use of the location based application.   
     
     
         39 . The method of  claim 38 , wherein the task is creating a report regarding the use of the location-based application by the mobile device. 
     
     
         40 . The method of  claim 39 , wherein the report is one of a two-dimensional or three-dimensional map. 
     
     
         41 . The method of  claim 39 , wherein the report is a text report providing statistics of use of the location-based application by the mobile device as a function of location. 
     
     
         42 . The method of  claim 39 , wherein the report is the raw data of use as a function of location of the location-based application by the mobile device. 
     
     
         43 . The method of  claim 39 , wherein the task is providing a second location-based application to the mobile device. 
     
     
         44 . The method of  claim 38 , further comprising the step of aggregating occurrences of use of location-based applications and performing the task in response to an aggregation of a predetermined number of occurrences. 
     
     
         45 . The method of  claim 38 , wherein at least one of the predetermined rules is determining where the location-based application is used over a period of time. 
     
     
         46 . The method of  claim 38 , wherein at least one of the predetermined rules is determining where the occurrence of use of the location-based application is relative to a place of interest. 
     
     
         47 . The method of  claim 38 , wherein at least one of the predetermined rules is determining the location of the occurrence of the use of the location-based application relative to a geographical area. 
     
     
         48 . The method of  claim 38 , wherein said mobile device is a cellular phone. 
     
     
         49 . The method of  claim 38 , further comprising the steps of:
 providing a venue for the location-based application;   accepting an engagement message communicating that a mobile device is engaged in the venue; and   accepting an at-venue message communicating that a mobile device is at the venue,   wherein the task further comprises calculating an engagement rate for the venue and an at-venue rate for the venue.   
     
     
         50 . A system for analyzing use of location-based service applications for a mobile device comprising:
 a mobile device;   a carrier-positioning infrastructure, communicating with the mobile device, for enabling the use of location-based applications by the mobile device;   a mobile location-based application provider communicating with the carrier-positioning infrastructure to provide a location-based application to the at least one mobile device; and   a location transaction platform for monitoring the use of the location-based application by the mobile device and location stamping an occurrence of use of the location-based application by the mobile device.   
     
     
         51 . The system of  claim 50 , wherein the occurrence comprises a latitude coordinate and a longitude coordinate. 
     
     
         52 . The system of  claim 50 , wherein the occurrence comprises a confirmation message from a user of the mobile device that the user is at a known location.