Profile advertisements

Abstract

A computer implemented method for managing personal advertisements for display with online profiles is disclosed. The method includes receiving multiple categories of content from a first online profile comprising information characterizing a first person, generating an advertisement comprising advertising content that directs a user to a second online profile comprising information characterizing a second person, and transmitting the advertisement for display with the first online profile if the advertising content is related to at least a portion of the content from the first online profile.

1 . A computer implemented method for managing personal advertisements for display with online profiles, the method comprising:
 receiving multiple categories of content from a first online profile that includes information characterizing a first person;   generating an advertisement including advertising content that directs a user to a second online profile having information characterizing a second person; and   transmitting the advertisement for display with the first online profile if the advertising content is related to at least a portion of the content from the first online profile.   
     
     
         2 . The method of  claim 1 , wherein the first online profile comprises a profile hosted by an online social network. 
     
     
         3 . The method of  claim 1 , wherein the multiple categories of content comprise predefined types based on a structure of the profile. 
     
     
         4 . The method of  claim 1 , wherein the second online profile is hosted by an online social network. 
     
     
         5 . The method of  claim 1 , wherein the second online profile is a noncommercial webpage hosted by a web server. 
     
     
         6 . The method of  claim 1 , wherein the multiple categories of content comprise textual content, word frequency information, font size, or a hyperlink structure of the first online profile. 
     
     
         7 . The method of  claim 1 , further comprising associating at least a portion of the multiple categories of content with keywords that are statistically related to the portion. 
     
     
         8 . The method of  claim 7 , wherein the advertising content includes the associated keywords. 
     
     
         9 . The method of  claim 1 , further comprising receiving a portion of the advertising content from a person that initiated the generation of the advertisement. 
     
     
         10 . The method of  claim 1 , further comprising receiving content from the second online profile. 
     
     
         11 . The method of  claim 10 , further comprising generating a portion of the advertising content using the content from the second online profile. 
     
     
         12 . The method of  claim 1 , wherein the advertising content comprises an audio file, a video file, an image, text, or a combination thereof. 
     
     
         13 . The method of  claim 1 , wherein the advertising content comprises a uniform resource identifier used to direct the user to the second online profile. 
     
     
         14 . The method of  claim 1 , further comprising monitoring a number of times the second online profile is accessed as a result of the advertisement. 
     
     
         15 . The method of  claim 14 , further comprising generating, using a micropayment system, a fee based on the number of times the second online profile is accessed, the fee being associated with an advertiser that initiated the generation of the advertisement. 
     
     
         16 . The method of  claim 14 , further comprising generating, using a micropayment system, a payment based on the number of times the second online profile is accessed, the payment being associated with a user associated with the first online profile. 
     
     
         17 . The method of  claim 14 , further comprising generating a payment based on the number of times the second online profile is accessed, the payment being associated with an entity that hosts the first or second online profile. 
     
     
         18 . The method of  claim 1 , wherein the multiple categories of content from the first online profile are received at, and the advertisement is generated by, an online social network. 
     
     
         19 . The method of  claim 1 , wherein the multiple categories of content from the first online profile are received at, and the advertisement is generated by, a server external to an online social network. 
     
     
         20 . The method of  claim 19 , wherein the advertisement is transmitted by the external server to the online social network for display. 
     
     
         21 . A computer implemented method for managing personal advertisements for display with search results comprising:
 receiving at a search engine at least one keyword used to identify search results;   generating an advertisement comprising advertising content to direct a user of the search engine to an online profile of a first person comprising information characterizing the first person; and   transmitting the advertisement to the search engine for display with the search results if the advertising content is related to the keyword.   
     
     
         22 . A system for managing personal advertisements for display with online profiles comprising:
 an electronic document crawler to receive multiple categories of content from a first personal electronic document;   means for generating an advertisement that directs a user to a second personal electronic document; and   an interface to transmit the generated advertisement for display with the first personal electronic document if content of the advertisement is related to one or more of the multiple categories of content from the first personal electronic document.