A method of determining the effectiveness of an internet web site

Abstract

A method of determining the effectiveness of an internet web site is described. The method provides a means for web site owners to review a comprehensive set of variables in a value chain comprising data sets, were each variable is analyzed and weighted reflecting the overall goal of the evaluation criterion. The end result produces a number on a scale, generally between one and one hundred and the web site owner can then use the evaluation results to predict changes that are required to make improvements on the web site.

1 . A method of determining the effectiveness of an internet web site comprising the steps of: 
 establishing an evaluation criterion with a specific goal; determining the data sets that must be used; analyzing each data set against the criterion; assigning a weighted value for the result of each data set; producing a scaled number based upon the results by combining all data sets results analyzed.    
     
     
         2 . The method of  claim 1 , wherein the establishing an evaluation criterion means the determination of an overall objective to be achieved by the analysis of data sets.  
     
     
         3 . The overall objective of  claim 2 , wherein the overall objective may include general goals of improving a web sites performance, overall internet presence, functionality and design.  
     
     
         4 . The method of  claim 1 , wherein the establishing an evaluation criterion may comprise using a template with previously identified goals to be achieved, which already has the necessary data sets identified for analysis.  
     
     
         5 . The method of  claim 1 , wherein the specific goal may reflect any business objective as it relates to a web site or the desire of the web site owner to make improvements to the web site is it relates to measurable characteristics.  
     
     
         6 . The method of  claim 1 , wherein the step of determining the data sets that must be used includes the method of reviewing the type of data that would be helpful in rendering relevant values as the data may effect the overall objectives of the evaluation criterion. This includes data that may positively or negatively affect the outcome of the desired result. This step produces an array of data sets that will be evaluated by the evaluation criterion.  
     
     
         7 . The method of  claim 1 , wherein analyzing each data set against the criterion includes a detailed review of the data with specific factors being recorded, assessed and tabulated as the data intersects the specific factors comprising the evaluation criterion. This step produces a data set result.  
     
     
         8 . The method of  claim 1 , wherein assigning a weighted value for the result of each data set includes the creation of a value in relationship to all other data set results, which were analyzed for the overall evaluation and objective criterion. This relationship value is accomplished for each unique data set result.  
     
     
         9 . The method of  claim 1 , wherein producing a scaled number by combining all of the data set results analyzed includes the step of summing the different weighted value of each data set result analyzed and producing a final value as it relates to the evaluation criterion as a whole.