Optical disc media container and marketing method

Abstract

An optical disc media book container that includes a surrounding transparent film that protects advertising labels disposed over the front and rear surfaces of the book container and one or more advertising insert members placed over the front and rear surfaces of the book container and inside the film. Each insert member includes an upper tab section that extends upward from the upper edge of the book container. When the book container is placed upright on a shelf, the tab is visible to a customer. Printed on the tab is advertising or promotional indicia. In the preferred embodiment, the insert member is designed to be selectively removed from the book container by the customer and may be used in a promotional scheme offered by the distributor or seller.

1 . An optical disc container, comprising: 
 a. a book container that includes a front leaf and a rear leaf, said rear leaf and a cavity formed therein for receiving an optical disc;    b. a transparent film that covers the outer surfaces of said front leaf and said rear leaf of said book container, said film being detached from said book container along an upper edge thereby forming two pockets on said front leaf and said rear leaf;    c. at least one elongated inserted into a pocket formed on said front or said rear, said insert including a tab section with advertising indicia printed thereon that extends above the upper edge of said book container; and,    d. an optical disc media placed inside said recessed cavity.    
   
   
       2 . A method of marketing optical disc media comprising the following steps: 
 a. selecting an optical disc media book container with a front leaf and a back leaf covered by a transparent film, said film being detached along its upper edge thereby forming two pockets on said book container, at least one insert member placed inside at least one pocket, said insert member including a tab section so that when said insert member is placed inside said pocket, said tab section is visible, said tab section including advertising indicia printed thereon;    b. selecting an optical disc media;    c. placing said optical disc media in said book container; and, positioning said book container on a support surface so that said tab section extends above the upper edge of the book container and is visible.