Carded mascara products and merchandising method and display

Abstract

A packaged mascara product comprising a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush, and a secondary package comprised of a card and a transparent blister that fits over the primary package and affixes it to the card, wherein the card is printed with a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and a display for selling at least first and second packaged mascara products having different end benefits wherein the first packaged mascara product is blistered to card printed with a first lash look graphic visually depicting the first end benefit, and the second packaged mascara product is blistered to a card printed with a second lash look graphic visually depicting the second end benefit, and the third packaged mascara product is blistered to a card printed with a third lash look graphic visually depicting the third end benefit, and wherein the first, second, and third lash look graphics are visually distinctive.

1 . A packaged mascara product comprising, in combination: 
 (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package:    (ii) a card, and    (iii) a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package.    
   
   
       2 . The product of  claim 1  wherein the graphic is a drawing of eyelashes that are thick.  
   
   
       3 . The product of  claim 1  wherein the graphic is a drawing of eyelashes that are long.  
   
   
       4 . The product of  claim 1  wherein the graphic depicts eyelashes that are curved.  
   
   
       5 . The product of  claim 1  wherein the graphic depicts eyelashes that are thick, curved, and long.  
   
   
       6 . The product of  claim 1  wherein the mascara formula is long wearing or transfer resistant.  
   
   
       7 . The mascara product of  claim 1  wherein the mascara formula is a water and oil emulsion comprising water, at least one film forming polymer, and pigments.  
   
   
       8 . The mascara product of  claim 7  wherein the mascara formula contains a film forming polymer that oil soluble or dispersible.  
   
   
       9 . The mascara product of  claim 8  wherein the pigments comprise iron oxides.  
   
   
       10 . The mascara product of  claim 9  wherein the color is blue, brown, or black.  
   
   
       11 . The product of  claim 1  wherein the vial is a cylindrical vial.  
   
   
       12 . The product of  claim 1  wherein the cap contains a rod having a brush affixed thereto.  
   
   
       13 . The product of  claim 12  wherein the brush is a twisted metal wire brush.  
   
   
       14 . The product of  claim 13  wherein the twisted metal wire brush has 10 to 50 fibers per coil.  
   
   
       15 . A method for selling mascara products having different end benefits comprising: 
 (a) providing a first packaged mascara product comprising (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package containing: 
 (ii) a card, and  
 (iii) a transparent blister that fits over the primary package and affixes it to the card; and  
   wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and    (b) providing a second packaged mascara product comprising (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package:    (ii) a card, and    (iii) a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and wherein the lash look to be achieved with the first packaged mascara product is different from the lash look to be achieved with the second packaged mascara product and those differences are visually captured in the differences between the lash look graphics on the products.    
   
   
       16 . The method of  claim 15  further comprising a third packaged mascara product comprising a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package: 
 (ii) a card, and    (iii) a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and wherein the lash look to be achieved with the third packaged mascara product is different from the lash look to be achieved with the first and second packaged mascara products and those differences are visually captured in the differences between the lash look graphics on the products.    
   
   
       17 . The method of  claim 16  wherein the lash look graphics of the first product depict long eyelashes and the lash look graphic of the second product depicts thick eyelashes, and the lash look graphic of the third product depicts eyelashes that have multiple benefits, and wherein the first, second, and third lash look graphics are visually evident to the shopper.  
   
   
       18 . A display for selling at least first and second packaged mascara products having different end benefits wherein the first packaged mascara product is blistered to card printed with a first lash look graphic visually depicting the first end benefit, and the second packaged mascara product is blistered to a card printed with a second lash look graphic visually depicting the second end benefit, and the third packaged mascara product is blistered to a card printed with a third lash look graphic visually depicting the third end benefit, and wherein the first, second, and third lash look graphics are visually distinctive.