Multi-region market research study processing

Abstract

A research service includes a number of functions for reporting and analyzing data from a multi-region research survey. The service provides an analysis interface to a research client to receive client input using a regional communication mode corresponding to the research client. Based on the client input, the service analyzes data from an on-line survey of a panelist. The on-line survey uses a second, distinct regional communication mode corresponding to the panelist. Analysis results are provided to the client in the analysis interface, again using the regional communication mode corresponding to the research client. In various embodiments, the analysis service similarly provides for analysis of survey data from multiple panelists using multiple regional communication modes.

1 - 153 . (canceled)  
     
     
         154 . A method comprising: 
 conducting one or more on-line market surveys of panelists in a first regional communication mode;    providing an analysis interface to a research client for an organization requesting market research;    receiving input from the research client through the analysis interface using a second regional communication mode corresponding to the research client, the second regional communication mode being different from the first regional communication mode;    based on the client input, analyzing data from the one or more on-line market surveys of panelists; and    providing analysis results to the research client through the analysis interface using the second regional communication mode.    
     
     
         155 . The method of  claim 154  wherein providing an analysis interface to a research client includes providing an analysis interface after conducting the one or more on-line market surveys.  
     
     
         156 . The method of  claim 154  wherein the client input includes selection of two or more panelists who are not current customers of the organization requesting market research.  
     
     
         157 . The method of  claim 154  wherein the one or more on-line market surveys of panelists includes an on-line survey of a plurality of additional panelists using a plurality of regional communication modes, and wherein each of the plurality of regional communication modes corresponds to at least one of the panelists.  
     
     
         158 . The method of  claim 154  wherein each regional communication mode comprises at least one of a language and a currency native to a particular geographic region.  
     
     
         159 . The method of  claim 154  wherein the analysis interface comprises at least one client input mechanism.  
     
     
         160 . The method of  claim 159  wherein the client input mechanism comprises at least one of a drop-down menu, a pick list, and an analysis configuration window.  
     
     
         161 . The method of  claim 154  wherein providing the analysis results to the research client includes displaying a listing of summary information relating to the one or more on-line surveys, wherein the listing includes at least one input mechanism for acting upon the summary information.  
     
     
         162 . The method of  claim 161  wherein acting upon the summary information includes at least one of accessing a survey questionnaire, accessing analysis options, and accessing an overall survey summary.  
     
     
         163 . The method of  claim 162  wherein the overall survey summary includes at least one question identifier and a number of possible responses to the on-line survey.  
     
     
         164 . The method of  claim 154  wherein providing the analysis results to the research client includes displaying an analysis report relating to the one or more on-line surveys, wherein the analysis report includes at least one input mechanism to access supporting data.  
     
     
         165 . The method of  claim 164  wherein the analysis report includes a wording of a survey question, a wording of possible answers to the survey question, and a total number of responses to the survey question.  
     
     
         166 . The method of  claim 164  wherein the analysis report includes demographic information for a subcategory of panelists who selected a particular possible answer to the survey question.  
     
     
         167 . A computer-readable medium including instructions that cause a computer to implement a method, the method comprising: 
 receiving a request from a research client for multi-region market research;    in response to receiving the request, providing an analysis interface to the research client in a first regional communication mode corresponding to the research client;    receiving input from the research client through the analysis interface using the first regional communication mode;    based on the input from the research client, analyzing data from one or more on-line market surveys of panelists, wherein the on-line market surveys were conducted in one or more regional communication modes different from the first regional communication mode; and    providing results of the data analysis to the research client using the first regional communication mode.    
     
     
         168 . The computer-readable medium of  claim 167  wherein providing an analysis interface to the research client includes providing an analysis interface after conducting the one or more on-line market surveys.  
     
     
         169 . The computer-readable medium of  claim 167  wherein providing results of the data analysis to the research client includes providing results relating to survey data from multiple panelists using multiple regional communication modes.  
     
     
         170 . The method of  claim 154  wherein providing the analysis results to the research client includes displaying an analysis report relating to the one or more on-line surveys, wherein the analysis report includes at least one input mechanism to access supporting data.  
     
     
         171 . A computer-implemented system for providing multi-region market research to a client, the system comprising: 
 means for conducting multi-region on-line market surveys of panelists in at least a first regional communication mode corresponding to the panelists;    means for providing an analysis interface to a research client;    means for receiving input from the research client through the analysis interface using a second regional communication mode corresponding to the research client, the second regional communication mode being different from the first regional communication mode;    means for analyzing data from the one or more on-line market surveys of panelists based on the client input; and    means for providing analysis results to the research client through the analysis interface using the second regional communication mode.    
     
     
         172 . The computer-implemented system of  claim 171  wherein the means for providing an analysis interface to a research client includes means for providing an analysis interface after conducting the multi-region on-line market surveys.  
     
     
         173 . The computer-implemented system of  claim 171  wherein the means for conducting multi-region on-line market surveys of panelists in at least a first regional communication mode includes means for automatically translating survey questions before sending the survey questions to the panelists.