Packaging incorporating sensory elements

Abstract

A package includes a body, at least one disposable absorbent article within the and a first sensory element. The body has an opening therein, and the first element communicates a first performance attribute of the package.

1 . A package containing a plurality disposable absorbent articles, the package comprising: 
 a body having an opening therein;    a first sensory element disposed on the package, wherein the first sensory element communicates a first performance attribute of the package.    
   
   
       2 . The package of  claim 1  wherein the first sensory element comprises a graphic.  
   
   
       3 . The package of  claim 1  further comprising a cover, wherein the cover comprises an attachment region and a liftable region, wherein the attachment region is joined to the body such that in the closed position, the opening is covered by the cover, and wherein the first sensory element is disposed subjacent to the cover in the closed position, and wherein the cover is transparent.  
   
   
       4 . The package of  claim 1  further comprising a grasping sensory element.  
   
   
       5 . The package of  claim 4  wherein the grasping sensory element comprises a graphic.  
   
   
       6 . The package of  claim 4  wherein the grasping sensory element communicates a grasping area to a consumer by visual perception and tactile perception.  
   
   
       7 . The package of  claim 3  further comprising a cover sensory element.  
   
   
       8 . The package of  claim 3  further comprising a grasping sensory element.  
   
   
       9 . The package of  claim 1  wherein the first sensory element communicates a characteristic and the performance attribute of the package.  
   
   
       10 . The package of  claim 1  further comprising a second sensory element, wherein the second sensory element communicates a characteristic of the package.  
   
   
       11 . The package of  claim 10  wherein the second sensory element communicates a second performance characteristic of the package.  
   
   
       12 . A flexible package containing a plurality of wipes, the flexible packaging comprising: 
 a body;    a cover having an attachment region and a liftable region, wherein the attachment region of the resealable cover is joined to the body;    a grasping sensory element disposed on a portion of the liftable region of the cover, wherein the grasping sensory element communicates a grasping area of the liftable region of the cover;    a first sensory element disposed on the cover, wherein the first sensory element communicates a first performance attribute of the flexible package; and    a cover sensory element communicating the first performance attribute of the flexible package.    
   
   
       13 . The flexible package of  claim 12  wherein the grasping sensory element comprises a graphic.  
   
   
       14 . The flexible package of  claim 12  wherein the first sensory element comprises a graphic.  
   
   
       15 . The flexible package of  claim 12  wherein the first sensory element further communicates a functional feature of the flexible package.  
   
   
       16 . The flexible package of  claim 12  further comprising a second sensory element, wherein the second sensory element communicates a second performance attribute.  
   
   
       17 . The flexible package of  claim 12  further comprising a second sensory element, wherein the second sensory element communicates the first performance attribute and wherein the first sensory element and the second sensory element differ.  
   
   
       18 . A line up of flexible packages, each containing a plurality of wipes therein, the line up of flexible packages comprising: 
 (a) a first flexible package containing a plurality of wipes, the first flexible package comprising: 
 (i) a first body;  
 (ii) a first cover having a first attachment region and a first liftable region, wherein the first attachment region of the first cover is joined to the first body; and  
 (iii) a first sensory element communicating a first characteristic of the first flexible package; and  
   (b) a second flexible package containing a plurality of wipes, the second flexible package comprising: 
 (i) a second body;  
 (ii) a second cover having a second attachment region and a second liftable region, wherein the second attachment region of the second cover is joined to the second body; and  
 (iii) a second sensory element communicating the first characteristic of the second flexible package; and  
 wherein the first sensory element differs from the second sensory element.  
   
   
   
       19 . The line up of  claim 18  wherein the first flexible package further comprises a first cover sensory element and the second flexible package comprises a second cover sensory element, and wherein the first cover sensory element differs from the second cover sensory element.  
   
   
       20 . The line up of  claim 18  wherein the first flexible package further comprises a first cover sensory element and the second flexible package comprises the first cover sensory element.