Method and system of advertising in a mobile communication system

Abstract

A method for advertising in a mobile communication system may include generating a request for advertisement information, transmitting the request for advertisement information to an advertisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertisement device, storing the requested advertisement information in a storage device and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile communication device when a request for connection is received by the mobile communication device. The presented selected advertisement information may be stored and statistic information relates to the selected advertisement information may be generated and sent to the advertisement device. The statistic information may be utilized to offset the cost of using the mobile communication system for the user or to track use of the system. The advertisement information may be requested, provides, received and stored during a stand by mode of the mobile communication device. The advertisement information may be request, provided received and stored during a non-peak time on a provider network used by the mobile communication device.

1 - 172 . (canceled)  
     
     
         173 . A method for reducing costs to a user associated with the use of a mobile communication system, the method comprising the following steps: 
 agreeing, by the user, to receive advertisement in exchange for the reduction in costs associated with the use of the mobile communications systems;    generating a request for advertisement information;    transmitting the request to an advertisement device;    receiving advertisement information from the advertisement device;    storing the received advertisement information in a mobile device; and    presenting the advertisement information to the user.    
     
     
         174 . The method of  claim 173 , wherein the reduction in costs associated with the use of the mobile communication with the use of the mobile communications systems is providing free mobile service, free mobile device, or free downloads to the mobile device.  
     
     
         175 . The method of  claim 173 , additionally comprising the step of tracking statistics pertaining to: the number of times advertisement information is presented to the user, the time and date advertisement information is presented to the user, and weather the user followed a hyperlink or placed a call based on the presentation of the advertisement information.  
     
     
         176 . The method of  claim 173 , wherein the advertisement information is presented to the user along with telephone number information of a second user requesting a connection to the user.  
     
     
         177 . The method of  claim 173 , wherein the advertisement information received from the advertisement device or presented to the user is optimized for presentation on the users mobile device based on the memory available to the mobile device, the size of a display on the mobile device, or audio capacity of the mobile device.  
     
     
         178 . The method of  claim 173 , wherein the advertisement information is automatically received from the advertisement device at a predetermined time, the predetermined time being a time of non-peak usage fro the mobile communications systems.  
     
     
         179 . The method of  claim 173 , wherein the advertisement information received from the advertisement device is selected from the plurality of advertisement information based on personal information pertaining to the user or statistical related to the advertisement information.