Method of marketing visibly distinct variations of an edible product

Abstract

A gum package including a blister pack and a sleeve member having first and second apertures for displaying first and second different varieties of gum pellets contained within the blister pack. The first and second apertures to permit first and second cavities in the blister pack to be viewed through a surface of the sleeve member. This allows a consumer to view first and second different varieties of gum pellets contained within the package. In addition, first and second surface treatments are applied to the outside surface of the package to provide a consumer a visual indication associated with the first and second varieties of gum pellets.

1 . A package for containing pieces of first and second different edible products, comprising: 
 a blister package having a plurality of separate compartments formed as cavities therein, each of the compartments being sealed by a sealing layer disposed over at least a portion of a first surface of the blister package;    a first edible product disposed in at least one of the separate compartments;    a second edible product disposed in at least another of the separate compartments, wherein the first and second edible products are different;    an opaque cover disposed over a second surface of the blister package, the opaque cover having a first aperture aligned with a first compartment containing the first edible product and a second aperture aligned with a second compartment containing the second edible product.    
     
     
         2 . The package of  claim 1 , wherein the separate compartments are composed of a transparent material to allow the contained product to be visible through the second surface of the blister package  
     
     
         3 . The package of  claim 1 , wherein the opaque cover comprises a sleeve having an interior volume sized to receive the blister package.  
     
     
         4 . The package of  claim 3 , wherein the sleeve includes a front wall and at least one open end.  
     
     
         5 . The package of  claim 4 , wherein the first and second apertures extend through the front wall.  
     
     
         6 . The package of  claim 5 , wherein an outside surface of the front wall further includes: 
 a first surface treatment corresponding with the first aperture; and    a second surface treatment corresponding with the second aperture, wherein the first and second surface treatments are visibly distinct.    
     
     
         7 . The package of  claim 3 , wherein a paperboard blank is folded to define the sleeve.  
     
     
         8 . The package of  claim 1 , wherein the sealing layer is opaque.  
     
     
         9 . The package of  claim 1 , wherein the blister package is composed of a plastic material.  
     
     
         10 . The package of  claim 1 , wherein there is a one-to-one correspondence between the combined total number of the first and second edible products in the blister package and the number of separate compartments formed in the blister package.  
     
     
         11 . The package of  claim 1 , wherein the first and second edible food products are first and second different varieties of chewing gum.  
     
     
         12 . The package of  claim 11 , wherein the first and second varieties of chewing gum are visibly distinct.  
     
     
         13 . The package of  claim 1 , wherein individual pieces of the first and second edible products are like-shaped.  
     
     
         14 . The package of  claim 13 , wherein the cavities and the individual pieces of the first and second edible products are like-shaped.  
     
     
         15 . The package of  claim 1 , wherein the first edible product is disposed in a first predetermined sub-set of less than all of the separate compartments and the second edible product is disposed in a second predetermined sub-set of less than all of the separate compartments.  
     
     
         16 . The package of  claim 1 , wherein the separate compartments are disposed on the blister package in a first geometric array containing rows and columns.  
     
     
         17 . The package of  claim 16 , wherein individual pieces of the first edible product are disposed in a sub-set of the first geometrical array, wherein the sub-set forms a second geometrical array.  
     
     
         18 . The package of  claim 1 , further comprising: 
 a carton for containing at least two of said packages, wherein a distribution of said first and second edible products in said separate compartments of the blister packages said at least two packages is identical.    
     
     
         19 . A method of forming a package for displaying first and second different edible products, comprising: 
 providing a sheet member;    forming first and second apertures through a surface of the sheet member;    folding the sheet member to form a sleeve having at least a first wall, the sleeve being sized to receive a blister package, wherein the first and second apertures extend through the first wall;    providing a blister package having a plurality of sealed separate compartments formed as cavities therein, wherein at least a first compartment of the plurality of compartments contains a first edible product and at least a second compartment of the plurality of compartments contains a different second edible product;    inserting the blister package into the sleeve, wherein the first compartment is aligned with the first aperture and the second compartment is aligned with the second aperture.    
     
     
         20 . The method of  claim 19 , further including: 
 applying a first surface treatment to a first portion of an outside surface of the first wall; and    applying a second surface treatment to a second portion of the outside surface of the first wall, wherein the first portion is associated with the first aperture and the second portion is associated with the second aperture, and wherein the first and second surface treatments are visibly distinct.    
     
     
         21 . The method of  claim 20 , wherein first and second applying include applying a surface treatment that provides a visual indication associated with the first and second edible products, respectively.  
     
     
         22 . A method for displaying first and second different edible products in a common package, comprising: 
 providing a package having an opaque surface with first and second apertures extending there through;    positioning a first edible product within the package relative to the first aperture, wherein the first edible product is visible through the first aperture; and    positioning a second edible product within the package relative to the second aperture, wherein the second edible product is visible through the second aperture and wherein the first and second edible products are visibly distinct.    
     
     
         23 . The method of  claim 22 , further including: 
 displaying the package for sale, wherein the opaque surface of the package and the first and second edible products are visible.    
     
     
         24 . The method of  claim 22 , further including: 
 providing a first surface treatment on the front surface of the package to provide a non-textual visual indication associated with the first edible product; and    providing a second surface treatment on the front surface of the package to provide a non-textual visual indication associated with the second edible product.    
     
     
         25 . A package for containing pieces of first and second different edible products, comprising: 
 a sheet member folded to define a compartment to receive and contain a plurality of pieces of first and second edible products, the compartment being at least partially enclosed and including a first wall;    first and second apertures extending through the first wall for displaying the first and second edible products, respectively;    a first surface treatment on the outside surface of the first wall associated with the first aperture, the first surface treatment providing a visual indication associated with the first edible product; and    a second surface treatment on the outside surface of the first wall associated with the second aperture, the second surface treatment providing a visual indication associated with the second edible product.    
     
     
         26 . A package for containing pieces of first and second different edible products, comprising: 
 a sleeve member sized to receive a blister card having a plurality of first and second edible products disposed in separate and substantially transparent compartments;    a first aperture extending through the sleeve member, the first aperture being aligned with one of the first edible products when the blister card is received;    a second aperture extending through the sleeve member, the second aperture being aligned with one of the second edible products when the blister card is received.    
     
     
         27 . The package of  claim 26 , further including: 
 a first surface treatment on an outside surface of the sleeve member, the first surface treatment providing a visual indication associated with the first edible product; and    a second surface treatment on the outside surface of the sleeve member, the second surface treatment providing a visual indication associated with the second edible product.    
     
     
         28 . A method of promoting and selling different types of edible products, the method comprising: 
 providing a first visual indication on the surface of a package associated with a plurality of first edible products contained within the package;    displaying at least one of the first edible products through a surface of the package;    providing a second visual indication on the surface of the package associated with a plurality of second edible products contained within the package; and    displaying at least one of the second edible products through a surface of the package.    
     
     
         29 . The method of  claim 28 , wherein providing a first visual indication includes providing a coloration associated with the first edible product on the surface of the package proximate to where the first edible product is displayed.  
     
     
         30 . The method of  claim 28 , further comprising: 
 positioning the package at a location where the surface of the package is visible to consumers.    
     
     
         31 . A method of promoting and selling different variety of gum products, the method comprising: 
 providing a gum package having first and second different varieties of gum products visible through a front surface of the package;    presenting the front surface of the gum package at a location that is visible to consumers; and    providing the consumers with first and second non-textual indications associated with the flavors of the first and second gum different varieties of gum products on the front surface of the gum package.    
     
     
         32 . The method of  claim 31 , wherein providing first and second non-textual indications includes providing first and second colorations on the outside surface of the package.