API for maintenance and delivery of advertising content

Abstract

A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and an application program interface capable of accessing the data store; at least one pod including a forecasting component for enabling user selection of the predetermined event; and an optimization component for assisting with selection of the bid information.

1 . A system comprising: 
 multiple pods coupled to a network,    each pod including 
 a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and  
 an application program interface capable of accessing the data store;  
   at least one pod including 
 a forecasting component for enabling user selection of the predetermined event; and  
 an optimization component for assisting with selection of the bid information.  
   
     
     
         2 . The system of  claim 1 , wherein the predetermined event includes a search term.  
     
     
         3 . The system of  claim 2 , wherein the at least one pod further includes a keyword suggestion module for assisting users in selecting the search term.  
     
     
         4 . The system of  claim 1 , wherein the advertisement information includes advertisement content.  
     
     
         5 . The system of  claim 1 , wherein the advertisement information includes a link to advertisement content.  
     
     
         6 . The system of  claim 4 , wherein the at least one pod further includes an editorial processing system for automatically reviewing the advertisement for content issues.  
     
     
         7 . The system of  claim 1 , wherein the optimization component includes an account monitoring component for controlling advertisement campaign expenses in relation to budget.  
     
     
         8 . The system of  claim 1 , wherein the optimization component includes a campaign optimizer for examining advertisement performance data.  
     
     
         9 . The system of  claim 1 , wherein each pod further includes a user interface coupled to the application program interface for enabling users to access the advertisement campaigns.  
     
     
         10 . The system of  claim 9 , wherein the user interface includes a custom user interface.  
     
     
         11 . The system of  claim 1 , further comprising an advertisement server for selecting advertisements in response to an advertisement request from an advertisement channel based on relevance and the bid information, and for forwarding the advertisements to the advertisement channel.  
     
     
         12 . A method comprising: 
 providing multiple pods coupled to a network;    storing advertisement campaigns for users on the multiple pods, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event;    enabling access to the data store using an application program interface;    enabling user selection of the predetermined event by a forecasting component; and    assisting with selection of the bid information using an optimization component.    
     
     
         13 . The method of  claim 12 , wherein the predetermined event includes a search term.  
     
     
         14 . The method of  claim 13 , further comprising assisting users in selecting the search term by a keyword suggestion module disposed on the at least one pod.  
     
     
         15 . The method of  claim 12 , wherein the advertisement information includes advertisement content.  
     
     
         16 . The method of  claim 12 , wherein the advertisement information includes a link to advertisement content.  
     
     
         17 . The method of  claim 16 , further comprising automatically reviewing the advertisement for content issues by an editorial processing system disposed on the at least one pod.  
     
     
         18 . The method of  claim 12 , further comprising controlling advertisement campaign expenses in relation to budget by the optimization component.  
     
     
         19 . The method of  claim 12 , further comprising examining advertisement performance data by the optimization component.  
     
     
         20 . The method of  claim 12 , further comprising enabling users to access the advertisement campaigns by a user interface.  
     
     
         21 . The method of  claim 20 , wherein the user interface includes a custom user interface.  
     
     
         22 . The method of  claim 12 , further comprising selecting advertisements based on relevance and the bid information by an advertisement server in response to an advertisement request from an advertisement channel, and forwarding the advertisements to the advertisement channel.