Method and display for merchandising cosmetic products

Abstract

A display for cosmetic products wherein at least some of the cosmetic products are designed for use in a beauty routine comprised of steps, and such products are placed into sections of the display that correspond to the step of the beauty routine they are designed to be used in and a method for merchandising cosmetic products.

1 . A display for cosmetic products wherein at least some of the cosmetic products are designed for use in a beauty routine comprised of steps, and such products are placed into sections of the display that correspond to the step of the beauty routine they are designed to be used in.  
   
   
       2 . The display of  claim 1  wherein the beauty routine involves application of makeup.  
   
   
       3 . The display of  claim 2  wherein the steps of the beauty routine for application of makeup include: (i) preparing skin prior to application of makeup (“Prepare”), (ii) applying makeup to the skin (“Color”); and (iii) finishing the makeup (“Finish”).  
   
   
       4 . The display of  claim 3  wherein a section of the display contains the products used in the Prepare step; a section of the display contains products used in the Color step, and a section of the display contains products used in the Finish step.  
   
   
       5 . The display of  claim 3  wherein one or more of the sections of the display contains subsections identifying a beauty issue and containing products to address that issue.  
   
   
       6 . The display of  claim 5  wherein the beauty issue includes one or more of concealing skin imperfections, hydrating skin or lips, or beautifying skin or lips.  
   
   
       7 . The display of  claim 5  wherein the beauty issue includes one or more of: (i) perfecting skin prior to makeup application, (ii) concealing age spots, (iii) smoothing lips, (iv) smoothing lines, (v) minimizing pores, (vi) hydrating skin, (vii) covering flaws, (viii) highlighting skin, or (ix) adding radiance.  
   
   
       8 . The display of  claim 7  wherein the subsections in the Prepare section include one or more of: (i) perfecting skin prior to makeup application, (ii) concealing age spots, or (iii) smoothing lips.  
   
   
       9 . The display of  claim 7  wherein the subsections in the Color section include one or more of: (iv) smoothing lines, (v) minimizing pores, (vi) hydrating skin, or (vii) covering flaws.  
   
   
       10 . The display of  claim 7  wherein the subsections in the Finish section include one or more of: (viii) highlighting skin, or (ix) adding radiance.  
   
   
       11 . The display of  claim 3  wherein the products in the Prepare section include one or more of dark circle corrector, powder, concealer, lip pencil, or application brushes.  
   
   
       12 . The display of  claim 3  wherein the products in the Color section includes one or more of foundation or compact makeup.  
   
   
       13 . The display of  claim 3  wherein the products in the Finish section include one or more of powder blush, compact makeup, or application brushes.  
   
   
       14 . A display for cosmetic products containing sections that identify a desired solution to a beauty issue and contain products for use in achieving the solution to the beauty issue.  
   
   
       15 . The display of  claim 14  wherein the solution to a beauty issue includes one or more of: (i) perfecting skin prior to makeup application, (ii) concealing age spots, (iii) smoothing lips, (iv) smoothing lines, (v) minimizing pores, (vi) hydrating skin, (vii) covering flaws, (viii) highlighting skin, or (ix) adding radiance.  
   
   
       16 . The display of  claim 15  wherein the products in the section for (i) perfecting skin prior to makeup application include dark circle corrector, powder, or both.  
   
   
       17 . The display of  claim 15  wherein the products in the section for (ii) concealing age spots include concealer, application brushes, or both.  
   
   
       18 . The display of  claim 15  wherein the products in the section for (iii) smoothing lips includes lip pencil.  
   
   
       19 . The display of  claim 15  wherein the products in the section for (iv) smoothing lines includes foundation makeup, compact makeup, or both.  
   
   
       20 . The display of  claim 15  wherein the products in the section for (v) minimizing pores includes foundation makeup.  
   
   
       21 . The display of  claim 15  wherein the products in the section for (vi) hydrating skin includes compact makeup.  
   
   
       22 . The display of  claim 15  wherein the products in the section for (vii) covering flaws includes compact makeup.  
   
   
       23 . The display of  claim 15  wherein the products in the section for (viii) highlighting skin includes blush, application brushes, or both.  
   
   
       24 . The display of  claim 15  wherein the products in the section for (ix) adding radiance includes blush.  
   
   
       25 . The display of  claim 14  wherein the cosmetic products include one or more of foundation makeup, concealer, powder, lip pencil, foundation, compact makeup, or blush.  
   
   
       26 . A method for merchandising cosmetic products that are used in a beauty routine comprised of steps comprising providing a display for the cosmetic products that are used in the steps of the beauty routine and placing the cosmetic products used in each step of the beauty routine in a separate section of the display that corresponds with the step of the beauty routine the products are used in.  
   
   
       27 . The method of  claim 26  wherein the cosmetic products include one or more of foundation makeup, compact makeup, pre-makeup primer, lip pencil, concealer, or blush.  
   
   
       28 . The method of  claim 26  wherein there are three to four steps in the beauty routine.  
   
   
       29 . The method of  claim 26  wherein there are three steps in the beauty routine and the cosmetic display has at least three sections corresponding to the steps of the beauty routine where each section contains products used in the step of the beauty routine.  
   
   
       30 . A method for merchandising cosmetic products that are designed to treat a specific beauty issue comprising providing a display for such cosmetic products that contains sections that identify a beauty issue and contain products for use in addressing the beauty issue identified.  
   
   
       31 . A self-service merchandise display for cosmetic products comprising 
 a) a rack for holding and displaying cosmetic products that are formulated for use in a multistep process of sequentially applying different cosmetic products;    b) signage that (i) divides the rack into a plurality of adjacent sections, (ii) identifies a first one of the sections as containing one or more cosmetics formulated for use in the first step of the process, and (iii) identifies a second section, adjacent the first section, as containing one or more cosmetics formulated for use in the second step of the process;    c) a first group of for-purchase units of one or more cosmetics stocked in the first rack section, wherein each unit of the group comprises a cosmetic that is formulated for use in the first step of the process; and    d) a second group of for-purchase units of one or more cosmetics stocked in the second rack section, wherein each unit of the group comprises a cosmetic formulated for use in the second step of the process.    
   
   
       32 . A self-service merchandise display for cosmetic products comprising 
 a) racks for holding and displaying cosmetic products that are formulated for use in a three-step process of sequentially applying different cosmetic products;    b) signage that (i).divides the rack into three adjacent sections, (ii) identifies a first one of the sections as containing one or more cosmetics formulated for use in the first step of the process, (iii) identifies a second section, adjacent the first section, as containing cosmetics formulated for use in the second step of the process, and (iv) identifies the third section, adjacent the second section, as containing cosmetics formulated for use in the third step of the process;    c) a first group of for-purchase units of one or more cosmetics stocked in the first rack section, wherein each unit of the group comprises a cosmetic that is formulated for use in the first step of the process;    d) a second group of for-purchase units of one or more cosmetics stocked in the second rack section, wherein each unit of the group comprises a cosmetic formulated for use in the second step of the process; and    e) a third group of for-purchase units of one or more cosmetics stocked in the second rack section, wherein each unit of the group comprises a cosmetic formulated for use in the third step of the process.    
   
   
       33 . The display of  claim 32 , wherein the units of cosmetic in the first rack section comprise one or more cosmetics formulated for preparing skin prior to application of makeup, the units of cosmetic in the second rack section comprise makeup formulated to impart a base color to the skin, and the units of cosmetic in the third rack section comprise one or more finish cosmetics formulated to add dimension or highlighting, or both, to skin that bears a base-color makeup.  
   
   
       34 . The display of  claim 33 , wherein the units of cosmetic in the first rack section comprise at least three different cosmetics selected from the group consisting of cosmetics formulated to correct dark circles, cosmetics formulated to smooth skin, cosmetics formulated to conceal age spots, cosmetics formulated to fill cracks and fissures in a lip surface, and lip pencils.  
   
   
       35 . The display of  claim 32 , wherein the units of cosmetic in the first rack section comprise one or more cosmetics formulated for cleansing the skin, the units of cosmetic in the second rack section comprise one or more cosmetics formulated for toning the skin, and the units of cosmetic in the third rack section comprise one or more cosmetics formulated for moisturizing or hydrating the skin.  
   
   
       36 . The display of  claim 32 , wherein the units of cosmetic in the first rack section comprise one or more cosmetics formulated for applying color to the skin around the eyes, the units of cosmetic in the second rack section comprise one or more eye-lining cosmetics, and the units of cosmetic in the third rack section comprise one or more eyelash cosmetics.  
   
   
       37 . The display of  claim 34 , wherein for each specific cosmetic product that is stocked in said three rack sections there is at least one mounting means dedicated solely to that product, which mounting means is capable of holding a plurality of for-purchase units of that specific cosmetic product, one behind the other.  
   
   
       38 . The display of  claim 35 , wherein for each specific cosmetic product that is stocked in said three rack sections there is at least one mounting means dedicated solely to that product, which mounting means is capable of holding a plurality of for-purchase units of that specific cosmetic product, one behind the other.  
   
   
       39 . The display of  claim 36 , wherein for each specific cosmetic product that is stocked in said three rack sections there is at least one mounting means dedicated solely to that product, which mounting means is capable of holding a plurality of for-purchase units of that specific cosmetic product, one behind the other.