Transmission of information during ad click-through

Abstract

The transmission of information during ad click-through is disclosed. In one embodiment, a computer-implemented method selects an ad to be displayed on a web page, as one of a plurality of ads within a current cluster in which each of the ad has a probability to be selected. The method displays the ad on the web page, and then detects activation—for example, click-through—of the displayed ad. The method transmits information to an entity associated with the ad, such as an advertiser, upon detecting click-through or other activation of the ad. In one embodiment, the information transmitted includes information regarding the current cluster.

1 - 20 . (canceled)  
     
     
         21 . A machine-readable medium comprising machine executable instructions for transmitting data during banner ad activation, including: 
 allocating a plurality of banner ads to a cluster,    based at least in part on the plurality of banner ads, determining an ad to display for a set of web pages linked to the cluster,    employing a pointing device to position a generated indicator over the determined ad;    activating the determined ad to transport a user to one of the set of web pages; and    transmitting data to an advertiser associated with the determined ad.    
     
     
         22 . The machine-readable medium of  claim 21 , the cluster defined in order to maximize click through of the banner ads within the cluster.  
     
     
         23 . The machine-readable medium of  claim 21 , the cluster defined in order to maximize activation of banner ads within the cluster.  
     
     
         24 . The machine-readable medium of  claim 21 , the cluster defined using one of demographic information, web page browsing history, and user habit information.  
     
     
         25 . The machine-readable medium of  claim 21 , the cluster defined using data supplied by advertisers, the data supplied includes a user purchasing decision.  
     
     
         26 . The machine-readable medium of  claim 21 , the determining includes selecting the ad based at least in part on a selection probability.  
     
     
         27 . The machine-readable medium of  claim 21 , the activating includes detecting clicking on the determined ad.  
     
     
         28 . A machine implemented method for effectuating communication of data during ad activation, comprising: 
 associating a display message that has a distinct selection probability with a current cluster;    detecting activation of the display message; and    based at least on the detecting, communicating data associated with the display message to an entity.    
     
     
         29 . The method of  claim 28 , the current cluster is one of a plurality of clusters.  
     
     
         30 . The method of  claim 29 , the plurality of clusters defined in order to maximize click through of the display message.  
     
     
         31 . The method of  claim 29 , the plurality of clusters defined in order to maximize activation of the display message.  
     
     
         32 . The method of  claim 29 , each cluster in the plurality of clusters based on information supplied by the entity.  
     
     
         33 . The method of  claim 32 , the information includes at least demographic information and user habit information.  
     
     
         34 . The method of  claim 28 , the entity comprises one of a vendor, an organization, and a business.  
     
     
         35 . A method for transmitting information during ad activation, comprising: 
 identifying and displaying an ad from a cluster of ads each ad associated with an ascertainable selection probability; and    detecting activation of the identified and displayed ad and transmitting information to an associated entity.    
     
     
         36 . The method of  claim 35 , the detecting activation includes transporting a user to a web page associated with the ad.  
     
     
         37 . The method of  claim 35 , the entity includes at least one of a vendor, an organization, an advertiser, and a business.  
     
     
         38 . The method of  claim 35 , the cluster of ads grouped to maximize click through of the identified and displayed ad.  
     
     
         39 . The method of  claim 35 , the cluster of ads grouped to maximize activation of the identified and displayed ad.  
     
     
         40 . The method of  claim 35 , the cluster of ads grouped according to information supplied by the entity that includes web page browsing history and user habit information.