Methods for promoting comestible products

Abstract

The invention relates to a method of promoting unsweetened unit-sized comestible products by directing consumers to add the contents of at least one container having a portion holding a sweetener composition thereto, wherein the sweetener composition has a sweetness designed to match the unit-sized comestible product. The invention also relates to a method of promoting an unsweetened bulk quantity-sized comestible products by directing consumers to add the contents of at least one container having a portion holding a sweetener composition thereto, wherein the sweetener composition has a sweetness designed to match a unit-sized amount of the comestible product.

1 . A method of promoting unsweetened unit-sized comestible products by directing consumers to add the contents of at least one container having a portion holding a sweetener composition thereto, wherein the sweetener composition has a sweetness designed to match the unit-sized amount of comestible product and is present in the container in an amount appropriate for use with the unit-sized amount of comestible product.  
   
   
       2 . The method of  claim 1 , wherein the container of sweetener composition is sold together with the unit-sized comestible product.  
   
   
       3 . The method of  claim 2  further comprising an exterior container, said exterior container comprising a plurality of said containers.  
   
   
       4 . The method of  claim 2  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that is different from the sweetener in said second sweetener composition.  
   
   
       5 . The method of  claim 2  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that has a sweetness that is different from the sweetness of the sweetener in said second sweetener composition.  
   
   
       6 . The method of  claim 1 , wherein the container of sweetener composition is sold separately from the unit-sized comestible product.  
   
   
       7 . The method of  claim 6  further comprising an exterior container, said exterior container comprising a plurality of said containers.  
   
   
       8 . The method of  claim 6  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that is different from the sweetener in said second sweetener composition.  
   
   
       9 . The method of  claim 6  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that has a sweetness that is different from the sweetness of the sweetener in said second sweetener composition.  
   
   
       10 . The method of  claim 1 , wherein the sweetener composition is selected from the group consisting of sucralose, aspartame, saccharin, cyclamate, neotame, alitame, acesulfame potassium, brazien, stevia extract, and their salts and derivatives thereof, and mixtures thereof.  
   
   
       11 . The method of  claim 1 , wherein the sweetener composition is sucralose or a blend of sucralose with another high intensity sweetener.  
   
   
       12 . The method of  claim 1 , wherein the sweetener composition possesses a non-standard level of sweetness, and said container has an indicator for communicating a sweetness intensity of the sweetener composition relative to a sweetness intensity of a standard unit dosage of sucrose equivalent sweetness for the comestible product.  
   
   
       13 . The method of  claim 12 , wherein the sweetener composition comprised of a high intensity sweetener having a dry relative sweetness density that is greater than about 1.04 or less than about 0.96  
   
   
       14 . The method of  claim 1 , wherein the sweetener composition is comprised of a) a high intensity sweetener in an amount sufficient to provide greater than about 10 grams of Sucrose Equivalent Sweetness; and b) a carrier, wherein said carrier provides less than about 0.49 calories per gram of Sucrose Equivalent Sweetness.  
   
   
       15 . A method of promoting an unsweetened bulk quantity-sized comestible products by directing consumers to add the contents of at least one container having a portion holding a sweetener composition to a unit sized dosage of said comestible product, wherein the sweetener composition has a sweetness designed to match the unit-sized dosage amount of the comestible product and is present in the container in an amount appropriate for use with the unit-sized dosage amount of comestible product.  
   
   
       16 . The method of  claim 15 , wherein the container of sweetener composition is sold together with the unit comestible product.  
   
   
       17 . The method of  claim 16  further comprising an exterior container, said exterior container comprising a plurality of said containers.  
   
   
       18 . The method of  claim 16  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that is different from the sweetener in said second sweetener composition.  
   
   
       19 . The method of  claim 16  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that has a sweetness that is different from the sweetness of the sweetener in said second sweetener composition.  
   
   
       20 . The method of  claim 16 , wherein the container of sweetener composition is sold separately from the unit comestible product.  
   
   
       21 . The method of  claim 16  further comprising an exterior container, said exterior container comprising a plurality of said containers.  
   
   
       22 . The method of  claim 16  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that is different from the sweetener in said second sweetener composition.  
   
   
       23 . The method of  claim 16  further comprising an exterior container, said exterior container comprising a plurality of said containers, said plurality of containers comprising a first container having a portion holding a first sweetener composition and a second container having a portion holding a second sweetener composition, wherein said first sweetener composition contains a sweetener that has a sweetness that is different from the sweetness of the sweetener in said second sweetener composition.  
   
   
       24 . The method of  claim 15 , wherein the sweetener composition is selected from the group consisting of sucralose, aspartame, saccharin, cyclamate, neotame, alitame, acesulfame potassium, brazien, stevia extract, and their salts and derivatives thereof, and mixtures thereof.  
   
   
       25 . The method of  claim 15 , wherein the sweetener composition is sucralose or a blend of sucralose with another high intensity sweetener.  
   
   
       26 . The method of  claim 15 , wherein the sweetener composition possesses a non-standard level of sweetness, and said container has an indicator for communicating a sweetness intensity of the sweetener composition relative to a sweetness intensity of a standard unit dosage of sucrose equivalent sweetness for the comestible product.  
   
   
       27 . The method of  claim 15 , wherein the sweetener composition comprised of a high intensity sweetener having a dry relative sweetness density that is greater than about 1.04 or less than about 0.96  
   
   
       28 . The method of  claim 15 , wherein the sweetener composition is comprised of a) a high intensity sweetener in an amount sufficient to provide greater than about 10 grams of Sucrose Equivalent Sweetness; and b) a carrier, wherein said carrier provides less than about 0.49 calories per gram of Sucrose Equivalent Sweetness.  
   
   
       29 . A kit comprised of: 
 a) a package containing a unit sized amount of an unsweetened comestible product; and    a container having a portion holding a sweetener composition, wherein the sweetener composition has a sweetness designed to match the unit-sized amount of comestible product and is present in the container in an amount appropriate for use with the unit-sized amount of comestible product.    
   
   
       30 . The kit of  claim 29 , wherein the sweetener composition is in a non-standard-unit amount.  
   
   
       31 . The kit of  claim 30 , wherein the sweetener composition is comprised of sucralose.  
   
   
       32 . A kit comprised of: 
 a) a package containing a bulk quantity amount of an unsweetened comestible product; and    b) a container having a portion holding a sweetener composition, wherein the sweetener composition has a sweetness designed to match a unit-sized amount of the comestible product and is present in the container in an amount appropriate for use with the unit-sized amount of comestible product.    
   
   
       33 . The kit of  claim 32 , wherein the sweetener composition is in a non-standard-unit amount.  
   
   
       34 . The kit of  claim 33 , wherein the sweetener composition is comprised of sucralose.