Method and apparatus for advertising on a roadway

Abstract

The City, County, State or Federal roadway bed surfaces, roadway shoulders and curbing, roadway barriers, surfaces on overpasses and bridges and the like are used to generate revenue by leasing or selling the space to advertisers. The surfaces can be painted, embossed, fitted with electronic signage or otherwise marked to allow for viewing by vehicles or pedestrian passers by.

1 . A method for advertising on a vehicle roadway comprising the steps of: 
 placing a visual advertising message on one or more roadway components such that the visual advertising message is capable of falling within a field of view of one or more of a driver and one or more passengers in a vehicle, the field of view associated with the roadway component during operation of a vehicle; and    providing a cue to the visual advertising message, wherein the visual advertising message contains one or more of: a horizontally placed message, a vertically placed message, and wherein the cue includes one or more of an audible cue, a visual cue, and a tactile cue.    
   
   
       2 . A method in accordance with  claim 1 , wherein the step of providing the cue further includes modifying the roadway component such that the cue is thereby provided.  
   
   
       3 . A method in accordance with  claim 2 , wherein modifying the roadway component such that the cue is provided includes modifying a surface of the vehicle roadway such that when the vehicle is traveling across the roadway surface, the tactile cue is provided.  
   
   
       4 . A method in accordance with  claim 2 , wherein modifying the roadway component such that the cue is provided includes modifying a surface of the vehicle roadway such that when the vehicle is traveling across the roadway surface, the audible cue is provided.  
   
   
       5 . A method in accordance with  claim 2 , wherein modifying the roadway component such that the cue is provided includes modifying a jersey wall associated with the vehicle roadway, the jersey wall included in a plurality of jersey walls such that when the vehicle is traveling past the plurality of modified jersey walls, the audible cue is provided.  
   
   
       6 . A method in accordance with  claim 4 , wherein the audible cue further includes an audible message generated by contact between the vehicle and the modified surface.  
   
   
       7 . A method in accordance with  claim 1 , wherein the tactile cue further includes a rumble strip.  
   
   
       8 . A method in accordance with  claim 1 , wherein the roadway component includes one of a roadway surface, an overpass, a jersey wall, a curb, a shoulder, an electronic sign, and an exit ramp.  
   
   
       9 . An apparatus for advertising on a vehicle roadway comprising: 
 one or more roadway components;    a visual advertising message associated with at least one of the one or more roadway components such that the visual advertising message is capable of falling within a field of view of one or more of a driver and one or more passengers in a vehicle, the field of view associated with the roadway component during operation of a vehicle; and    a cue to the visual advertising message provided on another of the one or more roadway components, wherein the visual advertising message contains one or more of: a horizontally placed message, a vertically placed message, and wherein the cue includes one or more of an audible cue, a visual cue, and a tactile cue    
   
   
       10 . The apparatus in accordance with  claim 9 , wherein the cue further includes a modified roadway component.  
   
   
       11 . The apparatus in accordance with  claim 10 , wherein the modified roadway component further includes a modified surface associated with the vehicle roadway such that when the vehicle is traveling across the modified roadway surface, the tactile cue is provided.  
   
   
       12 . The apparatus in accordance with  claim 10 , wherein the modified roadway component further includes a modified surface associated with the vehicle roadway such that when the vehicle is traveling across the modified roadway surface, the audible cue is provided.  
   
   
       13 . The apparatus in accordance with  claim 10 , wherein the modified roadway component includes a modified jersey wall associated with the vehicle roadway, the modified jersey wall included in a plurality of modified jersey walls such that when the vehicle is traveling past the plurality of modified jersey walls, the audible cue is provided.  
   
   
       14 . The apparatus in accordance with  claim 12 , wherein the audible cue further includes an audible message generated by contact between the vehicle and the modified surface.  
   
   
       15 . The apparatus in accordance with  claim 9 , wherein the tactile cue further includes a rumble strip.  
   
   
       16 . The apparatus in accordance with  claim 9 , wherein the roadway component includes one of a roadway surface, an overpass, a jersey wall, a curb, a shoulder, an electronic sign, and an exit ramp.