Packaged article comprising a lenticular label

Abstract

A packaged article comprises a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing the first surface; and a lenticular label having a front face and a rear face; wherein the front face of the lenticular label comprises a multidimensional image; and wherein the front face of the multidimensional image is adhered in a facing relationship to the second surface of the substantially transparent container. A method of packaging a liquid product which is at least semi-transparent, said method comprising the steps of: (a) providing a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing the first surface; (b) providing a lenticular label having a front face and a rear face, wherein the front face comprises a multidimensional image which imparts at least one visual illusion; (c) adhering the front face of the lenticular label in a facing relationship to the second surface of the substantially transparent container; and (d) providing the liquid product which is at least semi-transparent in said substantially transparent container.

1 . A packaged article comprising: 
 a) a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing said first surface; and    b) a lenticular label having a front face and a rear face, wherein the front face of the lenticular label comprises a multidimensional image, and wherein the front face of the lenticular label is adhered in a facing relationship to the second surface of the substantially transparent container.    
   
   
       2 . A packaged article according to  claim 1 , wherein the multidimensional image imparts to a viewer at least one visual illusion, wherein said visual illusion is selected from the group consisting of depth, motion, flipping, zooming, and morphing.  
   
   
       3 . A packaged article according to  claim 2 , wherein said visual illusion is viewable by a viewer at a viewing distance which allows said viewer to perceive said visual illusion when said packaged article and said viewer move relative to one another.  
   
   
       4 . A packaged article according to  claim 3 , wherein said viewing distance is about 30 cm to about 91 cm.  
   
   
       5 . A packaged article according to  claim 3 , wherein the lenticular label further comprises a plurality of lenticules substantially parallel to said longitudinal axis, and wherein said visual illusion is viewable by a viewer when said packaged article is rotationally translated by said viewer about said longitudinal axis.  
   
   
       6 . A packaged article according to  claim 3 , wherein the lenticular label further comprises a plurality of lenticules substantially parallel to said longitudinal axis, and wherein said visual illusion is viewable by a viewer when said packaged article is horizontally translated perpendicular to said longitudinal axis.  
   
   
       7 . A packaged article according to  claim 1 , wherein the substantially transparent container is made of a material selected from the group consisting of polyethylene terephthalate, polystyrene, polyvinyl chloride, polypropylene, high density polyethylene, and glass.  
   
   
       8 . A packaged article according to  claim 1 , wherein at least one of said first surface and said second surface of the substantially transparent container is arcuate in shape.  
   
   
       9 . A packaged article according to  claim 1 , further comprising a design on said first surface of the substantially transparent container, wherein said design is complementary to the multidimensional image.  
   
   
       10 . A packaged article according to  claim 2 , further comprising a liquid product in said substantially transparent container wherein said liquid product is at least semi-transparent.  
   
   
       11 . A packaged article according to  claim 10 , wherein the liquid product which is at least semi-transparent is selected from the group consisting of a shampoo, a conditioner, a hair rinse, a hair gel styling composition, a liquid soap, and a shower gel.  
   
   
       12 . A packaged article according to  claim 10 , wherein the multidimensional image is viewable by a viewer through the first surface of the substantially transparent container and through the liquid product at a viewing distance which allows said viewer to perceive said visual illusion.  
   
   
       13 . A packaged article according to  claim 12 , wherein said viewing distance is about 30 cm to about 91 cm.  
   
   
       14 . A packaged article comprising: 
 a) a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing said first surface;    b) a lenticular label comprising a front face, a rear face, a plurality of lenticules, and a plurality of interlaced component images; and    c) a liquid product which is at least semi-transparent;    wherein the front face of the lenticular label comprises a multidimensional image which imparts at least one visual illusion, and wherein the front face of the lenticular label is adhered in a facing relationship to the second surface of the substantially transparent container; and    wherein the plurality of interlaced component images are arranged in correspondence with the plurality of lenticules such that the multidimensional image is viewable by a viewer substantially free of distortion through the first surface of the substantially transparent container and through the liquid product at a viewing distance which allows said viewer to perceive said visual illusion.    
   
   
       15 . A packaged article according to  claim 14 , wherein said viewing distance is about 30 cm to about 91 cm.  
   
   
       16 . A method of packaging a liquid product which is at least semi-transparent, said method comprising the steps of: 
 a) providing a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing said first surface;    b) providing a lenticular label having a front face and a rear face, wherein the front face comprises a multidimensional image which imparts at least one visual illusion;    c) adhering the front face of the lenticular label in a facing relationship to the second surface of the substantially transparent container; and    d) providing the liquid product which is at least semi-transparent in said substantially transparent container.    
   
   
       17 . A method according to  claim 16 , wherein the liquid product which is at least semi-transparent is selected from the group consisting of a shampoo, a conditioner, a hair rinse, a hair gel styling composition, a liquid soap, and a shower gel.  
   
   
       18 . A method according to  claim 17 , wherein the multidimensional image is viewable by a viewer through the first surface of the substantially transparent container and through the liquid product at a viewing distance which allows said viewer to perceive said visual illusion.  
   
   
       19 . A method according to  claim 18 , wherein said viewing distance is about 30 cm to about 91 cm.