Method for producing advertising forms for insertion into different magazines

Abstract

The present invention relates to techniques for efficiently producing regional advertising for insertion into different magazines. In an implementation, the method includes establishing a uniform closing period for submission of advertising material, associating the advertising material for different magazines, and ganging forms so that approximately similar quantities of regional advertising for different magazines are printed.

1 . A method for efficiently producing regional advertising forms for insertion into different magazines comprising: 
 establishing a uniform closing date for submission of advertising material;    receiving advertising form orders;    ganging advertising forms if they satisfy predetermined magazine advertising form criteria.    
   
   
       2 . The method of  claim 1 , wherein the magazine advertising form criteria includes at least one of the advertisements sharing the same geography, sharing insertion into magazines that are members of the same cluster, sharing insertion into magazines that are closed in the same month, and sharing similar press counts.  
   
   
       3 . The method of  claim 1 , further comprising: 
 separating the different markets from the total printed quantities; and    shipping the printed forms to magazine binderies that are assembling magazines according to regional delivery.    
   
   
       4 . The method of  claim 1 , further comprising coordinating paper stock for printing the advertising forms for different magazines.  
   
   
       5 . The method of  claim 1 , wherein advertising inserts are ganged according to at least one of geography of market, network, month and size of the insert.  
   
   
       6 . The method of  claim 1 , further comprising designating particular printing press outputs for product delivery.  
   
   
       7 . A computer program product recorded on a computer-readable medium and comprising instructions operable to cause a programmable processor to: 
 establish a uniform closing date for submission of advertising material;    receive advertising form orders; and    gang advertising forms if they satisfy predetermined magazine advertising form criteria.    
   
   
       8 . The computer program product of  claim 7 , wherein the magazine advertising form criteria includes at least one of the advertisements sharing the same geography, sharing insertion into magazines that are members of the same cluster, sharing insertion into magazines that are closed in the same month, and sharing similar press counts.  
   
   
       9 . The computer program product of  claim 7 , further comprising instructions to cause a programmable processor to: 
 separate the different markets from the total printed quantities; and    group the printed forms for shipping to magazine binderies that are assembling magazines according to regional delivery.    
   
   
       10 . The computer program product of  claim 7 , further comprising instructions to cause a programmable processor to gang forms so that approximately similar quantities of regional advertising for different magazines are printed.  
   
   
       11 . The computer program product of  claim 7 , further comprising instructions to cause a programmable processor to coordinate paper stock for printing the advertising forms for different magazines.  
   
   
       12 . The computer program product of  claim 7 , wherein the attributes include at least one of binding type, off-press signature size, magazine trim, delivered to bindery size, and jog location.  
   
   
       13 . The computer program product of  claim 7 , wherein advertising inserts are ganged according to at least one of geography of market, network, month and size of the insert.  
   
   
       14 . The computer program product of  claim 7 , further comprising instructions to cause a programmable processor to designate particular printing press outputs for product delivery.