Method of merchandising an adjustable organizer system

Abstract

A versatile organizer system and merchandizing method for same includes a base organizer unit package marketed and sold separately from a plurality of accessory and upgrade packages, each being mountable to the organizer system. The base package has a horizontal top rail assembly that is width adjustable, a plurality of vertical upright segments that are configurable to achieve a plurality of upright heights and that are mountable to the horizontal top rail assembly, a plurality of mounting brackets mountable to the vertical upright segments, and a plurality of shelves mountable on the mounting brackets and configurable to achieve a plurality of shelf widths. The accessory packages are each separately packaged from the base organizer unit package and from one another. Each accessory package includes at least one accessory for upgrading the organizer system and includes the hardware necessary to install the at least one accessory on the organizer system.

1 . A merchandizing method for an organizer system, the merchandizing method comprising: 
 providing a base organizer unit in a base package having a horizontal top rail assembly that is width adjustable, a plurality of vertical upright segments that are mountable to the horizontal top rail assembly, a plurality of mounting brackets mountable to the vertical upright segments, and a plurality of shelves mountable to the mounting brackets and configurable to achieve a plurality of shelf widths;    offering the base package for sale;    packaging supplemental components in a plurality of supplemental packages, each supplemental package including at least one accessory for upgrading the base package and including hardware necessary to install the at least one accessory on the base organizer unit; and    separately offering each of the supplemental packages for sale and use with the base package.    
   
   
       2 . A versatile organizer system comprising: 
 a base organizer unit package having a horizontal top rail assembly that is width adjustable, a plurality of vertical upright segments that are mountable to the horizontal top rail assembly, a plurality of mounting brackets mountable to the vertical upright segments, and a plurality of shelves mountable on the mounting brackets and configurable to achieve a plurality of shelf widths; and    a plurality of accessory packages each separate from the base organizer unit package and from one another, each accessory package including at least one accessory for upgrading the organizer system and including hardware necessary to install the at least one accessory on the organizer system.    
   
   
       3 . A method of merchandizing an adjustable organizer system, the method comprising the steps of: 
 packaging a base package of a base organizer unit, the discrete base package having a horizontal top rail, vertical upright segments, mounting brackets, and wire shelves, the top rail having a plurality of rail segments mountable to a wall surface to achieve a range of different top rail widths, the vertical upright segments each including one end configured to hang from the top rail, the mounting brackets each being mountable to the vertical upright segments, and the shelves mountable to the mounting brackets and including a plurality of first shelves and second shelves each having an elongate front wire, an elongate rear wire, and a plurality of transverse wires connected and extending between the front and rear wires, the front and rear wires extending a width of their respective shelf, each first shelf sized to overlap and nest with each second shelf over any fraction of its width while the transverse wires of the overlapped first and second shelves form a support surface lying generally in the same plane;    packaging accessories to the base organizer as accessory packages, each accessory package including at least one accessory for upgrading the base organizer unit and including hardware necessary to install the respective accessory on the base organizer unit; and    separately offering for sale the base package and each of the accessory packages separately selectable by a consumer.    
   
   
       4 . A merchandizing method according to  claim 1 , wherein the step of providing a base package further comprises packaging at least two separate base organizer units including a first base package having a plurality of shelves of a first width and a second base package having a plurality of shelves of a second shelf width different from the first shelf width, and wherein the step of offering includes offering each of the first and second base packages separately for selection by a consumer.  
   
   
       5 . A merchandizing method according to  claim 1 , wherein the step of packaging supplemental components further comprises packaging at least one supplemental package having a plurality of additional vertical upright segments connectable with the plurality of vertical upright segments in the base package and configurable to achieve a plurality of upright heights.  
   
   
       6 . A merchandizing method according to  claim 5 , wherein the step of packaging the at least one supplemental package also includes packaging one or more additional vertical upright segments that are mountable to the horizontal top rail assembly.  
   
   
       7 . A merchandizing method according to  claim 1 , wherein the step of packaging supplemental components includes packaging at least one supplemental package having a plurality of additional shelves mountable to the mounting brackets and configurable to achieve a plurality of shelf widths in cooperation with the plurality of shelves of the base package.  
   
   
       8 . A merchandizing method according to  claim 1 , wherein the step of providing includes providing a plurality of wire shelves configured to overlap and nest with other of the plurality of shelves over any fraction of its width to achieve the plurality of shelf widths.  
   
   
       9 . A merchandizing method according to  claim 1 , wherein the step of packaging supplemental components includes packaging at least one supplemental package containing additional mounting brackets mountable to the vertical upright segments, packaging at least one supplemental package having a plurality of horizontal top rail segments mountable with the horizontal top rail assembly to increase a maximum width of the horizontal top rail assembly of the base package, and packaging at least one supplemental package having a width adjustable clothes hanging rod and rod mounting brackets mountable to a portion of the base organizer unit.  
   
   
       10 . A versatile organizer unit according to  claim 2 , wherein the base organizer unit package further comprises: 
 longer upright segments and shorter upright segments, each having one end connectable to the horizontal top rail and an opposite end connectable to the opposite ends of other longer and shorter upright segments.    
   
   
       11 . A versatile organizer unit according to  claim 10 , wherein the base organizer unit package further comprises: 
 a plurality of clips configured to connect with the opposite ends of each of the longer and shorter upright segments such that one segment hangs from the other segment when connected by the clip.    
   
   
       12 . A versatile organizer unit according to  claim 2 , wherein the plurality of accessory packages includes at least one shoe shelf accessory package having at least a pair of shelf mounting brackets mountable to the upright segments and configured to support one or more of the first and second shelves in a tilted and inverted orientation.  
   
   
       13 . A versatile organizer unit according to  claim 2 , wherein the plurality of accessory packages include at least one clothes rod accessory package having a length adjustable clothes rod and a plurality of rod support brackets each mountable to one of the mounting brackets of the base organizer unit package.  
   
   
       14 . A versatile organizer unit according to  claim 2 , further comprising a pair of the base organizer unit packages, one of the base organizer unit packages having a plurality of shelves of a first width and the other of the base organizer unit packages having a plurality of shelves of a second width different than the first width.  
   
   
       15 . A method according to  claim 3 , wherein the step of packaging accessories includes packaging at least one vertical upright package having a plurality of additional upright segments mountable to both the horizontal top rail and the opposite ends of the longer and shorter upright segments.  
   
   
       16 . A method according to  claim 3 , wherein the step of packaging accessories includes packaging at least one supplemental shelf package having a plurality of additional first and second shelves.  
   
   
       17 . A method according to  claim 3 , wherein the step of packaging accessories includes packaging at least one shoe shelf package having at least a pair of shelf mounting brackets mountable to the upright segments and configured to support one or more of the first and second shelves in a tilted and inverted orientation.  
   
   
       18 . A method according to  claim 3 , wherein the step of packaging accessories includes packaging at least one clothes rod accessory package having a length adjustable clothes rod and at least a pair of rod mounting brackets each mountable to one of the mounting brackets of the discrete base package.  
   
   
       19 . A method according to  claim 3 , wherein the step of packaging a base package includes packaging a pair of the base organizer units, one of the units having a plurality of the first shelves and second shelves each having a shelf width and the other of the base organizer units having a plurality of the first shelves and second shelves each having an alternate width that is different than the width of the first and second shelves in the one base organizer unit.  
   
   
       20 . A method according to  claim 19 , wherein the step of packaging accessories includes packaging at least two shelf packages each having a plurality of additional first and second shelves, one of the shelf packages including additional first and second shelves of a width matching the shelf width of the one base organizer unit and the other of the shelf packages including additional first and second shelves of the alternate width.