US2005108776A1PendingUtilityA1

Content/service handling and delivery

60
Priority: Nov 28, 2000Filed: Jun 7, 2004Published: May 19, 2005
Est. expiryNov 28, 2020(expired)· nominal 20-yr term from priority
Inventors:David C. CarverBranko J. GerovacR. KelsoYvette GordonMark SandersBrian E. Kahn
G06Q 30/0251H04N 21/231H04N 21/812H04N 21/4782H04N 21/4722H04N 21/25891H04N 21/8455H04N 21/4788H04N 21/23109H04N 21/6587H04N 21/25883H04N 21/23103H04N 21/2187H04N 21/23106H04N 21/4147H04N 21/4786H04N 21/222H04N 21/858H04N 7/17336
60
PatentIndex Score
0
Cited by
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References
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Claims

Abstract

A first entity maintains an inventory of advertising opportunities in content and services. At least some of the advertising opportunities are bound with advertising on behalf of a second entity that is separate from the first entity.

Claims

exact text as granted — not AI-modified
1 . A method comprising: 
 maintaining by a first entity an inventory of advertising opportunities in content and services; and    binding at least some of the advertising opportunities with advertising on behalf of a second entity that is separate from the first entity.    
     
     
         2 . The method of  claim 1  wherein the first entity is a content delivery entity.  
     
     
         3 . The method of  claim 1  wherein the first entity is a member of a group consisting of a cable television operator and a local broadcaster.  
     
     
         4 . The method of  claim 1  in which the second entity is content generation or content delivery entity.  
     
     
         5 . The method of  claim 1  in which the second entity is a member of a group consisting of a network, a local broadcaster, a provider to a library of stored content, a network affiliate, a movie producer, a movie distributor, and a program content developer.  
     
     
         6 . The method of  claim 1  further comprising the first entity receiving advertisements from a third entity, and binding the at least some of the advertising opportunities includes binding at least some of the advertisements received from the third entity on behalf of the second entity.  
     
     
         7 . The method of  claim 6  wherein the third entity is separate from the second entity.  
     
     
         8 . The method of  claim 7  wherein the third entity is an agent of a fourth entity.  
     
     
         9 . The method of  claim 8  wherein the third entity is an advertising agent.  
     
     
         10 . The method of  claim 8  wherein the fourth entity is an advertiser.  
     
     
         11 . The method of  claim 7  wherein the third entity is an advertiser.  
     
     
         12 . The method of  claim 6  further comprising establishing a commercial relationship between the first entity and the second entity related to the binding of advertising opportunities to advertising.  
     
     
         13 . The method of clam  12  further comprising establishing a commercial relationship between the second entity and the third entity related to the binding of advertising opportunities to advertising.  
     
     
         14 . A method comprising: 
 receiving advertising, including receiving advertising copy and receiving structured data associated with the advertising copy; and    binding advertising opportunities to the received advertising according to the received structured data.    
     
     
         15 . The method of  claim 14  wherein the structured data includes tagged data.  
     
     
         16 . The method of  claim 15  wherein the tagged data includes data tagged according to an extensible markup language.  
     
     
         17 . The method of  claim 14  wherein the received data identifies multiple variants of at least some of the advertising copy, and binding the advertising opportunities to the advertising includes selecting among the multiple variants according to the received data.  
     
     
         18 . A method comprising: 
 maintaining an inventory of advertising opportunities in content and services; and    for each of at least some of the advertising opportunities, binding different advertisement copy for presentation to each of a corresponding plurality of separate sets of one or more viewers.    
     
     
         19 . The method of  claim 18  further comprising: 
 receiving advertising, receiving at least some advertisements that each include multiple different advertisement copy for presentation to different sets of the one or more viewers.    
     
     
         20 . The method of  claim 19  further comprising receiving the advertising in conjunction with content.  
     
     
         21 . The method of  claim 20  wherein receiving the advertising in conjunction with the content include receiving multiplexes of multiple different advertisement copy within the received content.  
     
     
         22 . The method of  claim 18  wherein binding different advertisement copy for presentation to each of a corresponding plurality of separate sets of one or more viewers is performed at a common distribution location for each of the sets of viewers.  
     
     
         23 . The method of  claim 22  wherein the common location includes a location of a cable system head end.  
     
     
         24 . The method of  claim 18  wherein binding different advertisement copy for presentation to each of a corresponding plurality of separate sets of one or more viewers is performed at different locations each associated with a different one of the sets of one or more viewers.  
     
     
         25 . The method of  claim 24  wherein the binding is performed at one or more of the viewers' set-top boxes.  
     
     
         26 . A method comprising: 
 receiving content that includes advertising opportunities in content;    receiving advertising associated with the advertising opportunities independently of the content; and    binding the advertising to the inventory of advertising opportunities in content and services.    
     
     
         27 . The method of  claim 26  wherein the advertising is received via switched digital video streams.)  
     
     
         28 . The method of  claim 26  wherein the advertising is received via a data network.  
     
     
         29 . The method of  claim 26  wherein the advertising is received and stored before binding the advertising to the inventory of advertising opportunities in content and services.  
     
     
         30 . The method of  claim 29  wherein the advertising is stored at the viewer's set top box.  
     
     
         31 . A method comprising: 
 maintaining an inventory of advertising opportunities in content; and    for each of at least some of the advertising opportunities, binding new advertisement copy to replace old advertising copy associated with the at least some of the advertising opportunities.    
     
     
         32 . The method of  claim 31  wherein the content is time-shifted content.  
     
     
         33 . The method of  claim 31  wherein the old advertising copy was previously presented to one or more viewers.  
     
     
         34 . Software stored on a computer-readable medium comprising instruction for causing a computer system to: 
 maintain by a first entity an inventory of advertising opportunities in content and services; and    bind at least some of the advertising opportunities with advertising on behalf of a second entity that is separate from the first entity.    
     
     
         35 . Software stored on a computer-readable medium comprising instruction for causing a computer system to: 
 receive advertising, including receiving advertising copy and receiving structured data associated with the advertising copy; and    bind advertising opportunities to the received advertising according to the received structured data.    
     
     
         36 . Software stored on a computer-readable medium comprising instruction for causing a computer system to: 
 maintain an inventory of advertising opportunities in content and services; and    for each of at least some of the advertising opportunities, bind different advertisement copy for presentation to each of a corresponding plurality of separate sets of one or more viewers.    
     
     
         37 . Software stored on a computer-readable medium comprising instruction for causing a computer system to: 
 receive content that includes advertising opportunities in content;    receive advertising associated with the advertising opportunities independently of the content; and    bind the advertising to the inventory of advertising opportunities in content and services.    
     
     
         38 . Software stored on a computer-readable medium comprising instruction for causing a computer system to: 
 maintain an inventory of advertising opportunities in content; and    for each of at least some of the advertising opportunities, bind new advertisement copy to replace old advertising copy associated with the at least some of the advertising opportunities.

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