Method for displaying and marketing alcoholic beverages

Abstract

The invention includes an apparatus for marketing, displaying, measuring, or mixing bottled alcoholic beverages in bars, restaurants, and other places that sell alcoholic beverages. The invention enables visual examination of bottles that have caps with a hole for purposes of display by freely hanging from hooks. The invention provides the ability to display bottled alcoholic beverages, recipe cards, and promotional materials in an upright, hanging fashion on displays. In a bar or restaurant, the invention provides the ability to transport many different alcoholic beverages directly to the countertop or table that enables the beverage to be displayed for purchase or mixing with a number of other drinks. For the purposes of displaying the alcoholic beverages, the invention includes a base, a frame, and wire racks having hooks. The hooks are used for hanging bottled alcoholic beverages, recipe cards, and promotional materials.

What is claimed is:  
     
         1 - 13 . (Canceled)  
     
     
         14 . A display for hanging bottles, promotional and sales materials on display, the display comprising; 
 a base;    a handle encased by a plastic shell;    a frame adapted for displaying said hanging bottles in a visible manner and formed in the shape of said hanging bottles where said frame has a curvature at its center point causing sections of said frame on either side of the curvature to be positioned parallel to one another and acting as support members and said base is connected to each end of the support members to opposite sides of the base to cause said frame to be supported in an upright position;    racks adapted for supporting said hanging bottles in a visible manner, said frame and said racks being constructed of a metal material and said racks being fixedly connected within said frame to enable a plurality of bottles, including bottle caps with a hole, found in each one, for purposes of display by freely hanging from hooks, without coming into contact with another bottle, or the frame or the base, and wherein said hooks are fixedly connected to said racks in an outwardly facing direction at distances along the racks to enable a plurality of bottles, recipes and/or promotional materials to hang vertically from said hooks.    
     
     
         15 . A display as set forth in  claim 14 , wherein said plastic shell has a shape of a bottle cap with a carrying hole in the upper portion of the shell to enable one to securely transport said display with at least one finger.  
     
     
         16 . A display as set forth in  claim 14 , wherein the display can be used for training and explaining the proper manner of presenting the display to consumers.  
     
     
         17 . A display as set forth in  claim 14 , wherein the display can be used for mixing by the consumer by selecting the desired bottled alcoholic beverage from the display and mixing with the desired amount of mix for purposes of drinking.