Asymmetric package for market appeal

Abstract

The invention is directed to asymmetric packages that can be randomly labeled to have labeling that tilts to the right and left. The packages when labeled and displayed in a group have excellent marketing appeal and create a wave-like appearance or illusion of animation to the eye of the consumer.

What is claimed is:  
     
         1 . An asymmetric package comprising: 
 (a) an offset waste line; and    (b) a label    wherein the label can be randomly applied around the offset waste line of the asymmetric package and randomly tilt in different directions.    
     
     
         2 . The asymmetric package according to  claim 1  wherein the package comprises a first indentation for a thumb of a hand to rest on and a second indentation for remaining fingers of the hand to rest on while wrapping around the asymmetric package wherein the second indentation is opposite the, first indentation.  
     
     
         3 . The asymmetric package according to  claim 2  wherein the label tilts towards a first direction when initiating from the second indentation and tilts towards a second direction when initiating from the first indentation.  
     
     
         4 . The asymmetric package according to  claim 3  wherein the label tilts to the left when initiating from the second indentation and tilts to the right when initiating from the first indentation.  
     
     
         5 . The asymmetric package according to  claim 1  wherein the asymmetric package further comprises a hair care product, skin care product, soap, detergent, or a food product.  
     
     
         6 . The asymmetric package according to  claim 1  wherein the asymmetric package further comprises a food product which is mayonnaise, tartar sauce, salad dressing, cheese condiment, mustard, ketchup, relish, margarine, or a dipping sauce.  
     
     
         7 . The asymmetric package according to  claim 1  wherein the asymmetric package is squeezable.  
     
     
         8 . The asymmetric package according to  claim 1  wherein the package can stand right side up or upside down.  
     
     
         9 . A group of randomly labeled asymmetric packages of a product wherein the group of randomly labeled asymmetric packages creates a wave-like appearance or illusion of animation when being displayed.  
     
     
         10 . The group according to  claim 9  wherein the labeled asymmetric packages are ergonometric.  
     
     
         11 . The group according to  claim 9  wherein the labeled asymmetric packages may be squeezed to discharge product.  
     
     
         12 . The group according to  claim 9  wherein the packages comprise a hair care product, skin care product, soap,. detergent or food product.  
     
     
         13 . The group according to  claim 9  wherein each package of the group of randomly labeled asymmetric packages has a first indentation and a second indentation opposite each other, the first indentation forming a comfortable indentation for a thumb of a hand to rest on and the second indentation forming a comfortable indentation for remaining fingers of the hand to rest on while wrapping around the asymmetric package.  
     
     
         14 . The group according to  claim 9  wherein each package is squeezable, and each package can stand right side up or upside down.  
     
     
         15 . The group according to  claim 9  wherein the randomly labeled asymmetric packages are displayed on at least two shelves that are vertically in line with each other.