Method of marketing fabric treating materials for use in conjunction with a home dry cleaning system

Abstract

The present invention relates to method of marketing fabric care material for use in a home dry cleaning system. The fabric care material may be in the form of a kit for a desired consumer benefit, a desired theme or for convenience. The present invention also relates to a method of marketing dry cleaning compositions for use in a home dry cleaning system. The dry cleaning compositions include a general detergent composition, an additive composition, a pretreating composition, or mixtures thereof. The compositions may be provided to the consumers with a set of instructions so that the consumers can obtain information relating various compositions and their combinations to the desired fabric treating benefit.

What is claimed is:  
     
         1 . A method of marketing fabric care material for use in conjunction with a home dry cleaning system comprising the steps of: 
 a) identifying desired consumer benefits for fabric care;    b) selecting at least one fabric care material to respond to identified consumer benefits for fabric care;    c) optionally, distributing the at least one fabric care material to a vendor.    
     
     
         2 . The method of  claim 1  wherein the method further comprises the step of combining two or more of the selected fabric care materials for identified consumer benefits to form a kit and then distributing the kit to vendor.  
     
     
         3 . The method of  claim 1  wherein the selected fabric care materials selected from the group consisting of: 
 a) fabric care materials;  
 b) home dry cleaning system replacement materials; and  
 c) mixtures thereof.  
 
     
     
         4 . The method of  claim 2  wherein the fabric care materials are selected from the group consisting of: solvent, surfactant, fabric care adjuncts, and mixtures thereof.  
     
     
         5 . The method of  claim 4  wherein the fabric care materials comprise a solvent that is a lipophilic fluid.  
     
     
         6 . The method of  claim 4  wherein the fabric care materials comprise a surfactant selected from the group consisting of: 
 (1) siloxane-based surfactants;  
 (2) organosulfosuccinate surfactants;  
 (3) alkanolamines/alkanolamides;  
 (4) phosphate/phosphonate esters;  
 (5) gemini surfactants;  
 (6) capped nonionic surfactants;  
 (7) capped silicone surfactants;  
 (8) alkyl alkoxylates;  
 (9) polyol surfactants; and  
 (10)mixtures thereof.  
 
     
     
         7 . The method of  claim 4  wherein the fabric care materials comprise a fabric care adjunct selected from the group consisting of builders, enzymes, bleach activators, bleach catalysts, bleach boosters, bleaches, alkalinity sources, antibacterial agents, colorants, perfumes, pro-perfumes, finishing aids, lime soap dispersants, odor control agents, odor neutralizers, polymeric dye transfer inhibiting agents, crystal growth inhibitors, photobleaches, heavy metal ion sequestrants, anti-tarnishing agents, anti-microbial agents, anti-oxidants, anti-redeposition agents, soil release polymers, electrolytes, pH modifiers, thickeners, abrasives, divalent or trivalent ions, metal ion salts, enzyme stabilizers, corrosion inhibitors, diamines or polyamines and/or their alkoxylates, suds stabilizing polymers, solvents, process aids, fabric softening agents, optical brighteners, hydrotropes, suds or foam suppressors, suds or foam boosters and mixtures thereof.  
     
     
         8 . The method of  claim 4  wherein the home dry cleaning system replacement materials are selected from filters, screens, storage tanks, and mixtures thereof.  
     
     
         9 . A method for providing customized fabric care composition for use in a home non-aqueous laundering system comprising the steps of: 
 (a) identifying a desired fabric treating benefit;    (b) providing an article of manufacture comprising: 
 at least one composition comprising an effective amount of a fabric treating material for delivering the desired benefit,  
 a container for containing said composition, and  
 a set of instructions associated with the container;  
   (c) optionally, distributing the article of manufacture to a vendor;    wherein said composition is selected from the group consisting of a general detergent composition, an additive composition, a pretreating composition, and mixtures thereof.    
     
     
         10 . The method of  claim 9  wherein the set of instructions directs a user to use one or more elements to deliver the desired benefits to fabric articles being treated in a non-aqueous laundering process, the elements comprise: 
 (1) a general detergent composition;  
 (2) an additive composition for delivering a desired benefit;  
 (3) a general detergent composition mixed with an effective amount of one or more additive compositions to enhance the desired benefits;  
 (4) a combination of a pretreating composition, being applied to fabric articles prior to the non-aqueous laundering process, and a composition selected from (1), (2) or (3) above, being applied to fabric articles in the non-aqueous laundering process.  
 
     
     
         11 . The method of  claim 10  wherein the set of instructions comprises: 
 instructions to selected one or more elements based on the desired benefits;  
 instructions directing the user to dial a specific telephone number wherein the instructions to selected one or more elements based on the desired benefits are presented by verbal communication;  
 instructions directing the user to a specific computer website wherein the instructions to selected one or more elements based on the desired benefits are displayed by electronic communication; or  
 combinations thereof.  
 
     
     
         12 . The method of  claim 9  wherein the set of instructions is pictorial, textual, alphanumerical, or combinations thereof.  
     
     
         13 . The method of  claim 9  wherein the set of instructions is provided in a manner selected from the group consisting of a printed label attached to the container, a printed matter on the container, a brochure, a printed advertisement, an electronic or internet advertisement, and combinations thereof.  
     
     
         14 . The method of  claim 9  wherein the selected fabric treating materials selected from the group consisting of: 
 a) fabric care materials;  
 b) home dry cleaning system replacement materials; and  
 c) mixtures thereof.  
 
     
     
         15 . The method of  claim 14  wherein the fabric care materials are selected from the group consisting of: solvent, surfactant, fabric care adjuncts, and mixtures thereof.  
     
     
         16 . The method of  claim 15  wherein the fabric care materials comprise a solvent that is a lipophilic fluid.  
     
     
         17 . The method of  claim 15  wherein the fabric care materials comprise a surfactant selected from the group consisting of: 
 (1) siloxane-based surfactants;  
 (2) organosulfosuccinate surfactants;  
 (3) alkanolamines/alkanolamides;  
 (4) phosphate/phosphonate esters;  
 (5) gemini surfactants;  
 (6) capped nonionic surfactants;  
 (7) capped silicone surfactants;  
 (8) alkyl alkoxylates;  
 (9) polyol surfactants; and  
 (10) mixtures thereof.  
 
     
     
         18 . The method of  claim 15  wherein the fabric care materials comprise a fabric care adjunct selected from the group consisting of builders, enzymes, bleach activators, bleach catalysts, bleach boosters, bleaches, alkalinity sources, antibacterial agents, colorants, perfumes, pro-perfumes, finishing aids, lime soap dispersants, odor control agents, odor neutralizers, polymeric dye transfer inhibiting agents, crystal growth inhibitors, photobleaches, heavy metal ion sequestrants, anti-tarnishing agents, anti-microbial agents, anti-oxidants, anti-redeposition agents, soil release polymers, electrolytes, pH modifiers, thickeners, abrasives, divalent or trivalent ions, metal ion salts, enzyme stabilizers, corrosion inhibitors, diamines or polyamines and/or their alkoxylates, suds stabilizing polymers, solvents, process aids, fabric softening agents, optical brighteners, hydrotropes, suds or foam suppressors, suds or foam boosters and mixtures thereof.  
     
     
         19 . The method of  claim 14  wherein the home dry cleaning system replacement materials are selected from filters, screens, storage tanks, and mixtures thereof.