System and method for creating a campaign

Abstract

A system and method for creating a campaign for a product in an electronic commerce environment. The type of distribution for the product is determined. An identification and a priority of the product is specified to create the campaign for the product. Coupons may be replicated after creating a base coupon, and the product may be tagged.

What is claimed is:  
     
         1 . A method for creating a campaign for a product comprising: 
 determining that a type of distribution for at least one product is a gift with purchase type of distribution;    specifying an identification for the product; and    specifying a priority for the product for creating a campaign for the product.    
     
     
         2 . The method of  claim 1  additionally comprising specifying a campaign name for the product prior to determining the type of distribution for the product.  
     
     
         3 . The method of  claim 1  additionally comprising creating a base coupon.  
     
     
         4 . The method of  claim 1  additionally comprising tagging the product.  
     
     
         5 . The method of  claim 3  additionally comprising replicating the base coupon.  
     
     
         6 . The method of  claim 3  additionally comprising invalidating the campaign.  
     
     
         7 . The method of  claim 1  additionally comprising specifying a campaign name for the product.  
     
     
         8 . The method of  claim 4  wherein said tagging the product comprises selecting a product type, specifying a price range limit on the product, specifying that the product is a storewide product or a category wise product, determining if the product is an online product, and determining if the campaign applies to bundle.  
     
     
         9 . The method of  claim 5  wherein said replicating a base coupon comprises specifying the campaign name, and specifying the number of coupons to be replicated.  
     
     
         10 . The method of  claim 6  wherein said invalidating the campaign comprises specifying the name of the campaign for invalidation, and determining if the coupons are successfully turned off-line.  
     
     
         11 . A method for creating a campaign for a product comprising: 
 specifying information in exposed fields;    determining that all fields have specified information;    determining a type of distribution for a product; and    creating a campaign based on the information specified in the fields.    
     
     
         12 . The method of  claim 11  wherein the type of distribution is one selected from the group consisting of a third party type of distribution, a customer satisfaction type of distribution, and a gift with purchase type of distribution.  
     
     
         13 . The method of  claim 11  wherein said type of distribution includes a gift with purchase type of distribution.  
     
     
         14 . The method of  claim 13  additionally comprising determining if a product ID has been assigned to a product ID field, and determining if a priority has been assigned to a priority field.  
     
     
         15 . The method of  claim 11  additionally comprising determining if the campaign was properly created.  
     
     
         16 . The method of  claim 14  additionally comprising determining if the campaign was properly created.  
     
     
         17 . A system for creating a campaign for a product comprising: 
 means for determining that a type of distribution for at least one product is a gift with purchase type of distribution;    means for receiving a specified identification for the product; and    means for receiving a specified priority for the product for creating a campaign for the product.    
     
     
         18 . A system for creating a campaign for a product comprising: 
 means for receiving specified information in exposed fields;    means for determining that all fields have specified information;    means for determining a type of distribution for a product; and    means for creating a campaign based on the information specified in the fields.    
     
     
         19 . A computer-readable storage medium storing program code for causing a computer to perform the steps of: 
 determining that a type of distribution for at least one product is a gift with purchase type of distribution;    receiving a specified identification for the product; and    receiving a specified priority for the product to create a campaign for the product.    
     
     
         20 . A computer-readable storage medium storing program code for causing a computer to perform the steps of: 
 receiving specified information in exposed fields;    determining that all fields have specified information;    determining a type of distribution for a product; and    creating a campaign based on the information specified in the fields.