Watch display stand and support

Abstract

A watch display stand is formed by tiered platforms or shelves which connect to a watch holder. The display stand has a number of pairs of openings located in each shelf. The opening pairs are spaced apart from one another to provide a desired display configuration. The watch holder is formed by a C-shaped support element and an engagement device. The engagement device connects the C-shaped support element to the display stand by the use of a pair of feet that removably engage the openings in the shelves. The display stand permits easy viewing of the watches, and the watch holder can be easily removed and replaced by the sales attendant. The display stand also has a card holder mounted at the front of each shelf, and a mirror located behind the watch holders. A wall attachment allows the display stand to be secured to a wall bracket.

We claim:  
     
         1 . A display stand for displaying a product, the display stand comprising a platform having at least one opening, a product holder having at least one projection for removably engaging the at least one opening, and a card holder mounted to said platform for receiving a card having information about the product.  
     
     
         2 . The display stand of  claim 1 , wherein the product is a watch.  
     
     
         3 . The display stand of  claim 1 , wherein said product holder comprises a support element for retaining the product, and an engagement device connected to the support element and the at least one projection.  
     
     
         4 . The display stand of  claim 3 , wherein the support element has a C-shape for retaining a watch, and the engagement device includes a connecting arm connected to the support element, a post connected to the connecting arm, and a base connected to the post, the base having the at least one projection.  
     
     
         5 . The display stand of  claim 4 , wherein the C-shaped support element has rounded ridges projecting from an outward-facing surface to retain the watch.  
     
     
         6 . The display stand of  claim 1 , further comprising a mirror positioned behind said product holder.  
     
     
         7 . The display stand of  claim 1 , further comprising a wall securing device for wall-mounting the display stand.  
     
     
         8 . The display stand of  claim 1 , wherein said card holder has a base mounted to said platform and an upright portion having a reverse bend forming a slot therebetween, wherein the slot receives the card.  
     
     
         9 . A watch display stand for displaying a plurality of watches, the watch display stand comprising: 
 a plurality of tiered platforms;    a plurality of pairs of openings located in each of the tiered platforms;    a C-shaped support element for retaining a watch;    a substantially horizontal connecting arm engaging said C-shaped support element;    a downwardly extending post connected to said connecting arm;    a substantially horizontal base connected to said downwardly extending post; and,    two projections extending downwardly from said substantially horizontal base, wherein said two projections removably engage one of the plurality of pairs of openings to removably connect said C-shaped support element to one of said plurality of tiered platforms.    
     
     
         10 . The watch display stand of  claim 9 , further comprising a card holder mounted to at least one of said plurality of tiered platforms, said card holder retaining a card having information about the watch.  
     
     
         11 . The display stand of  claim 10 , wherein said card holder has a base mounted to said platform and an upright portion having a reverse bend forming a slot therebetween, wherein the slot receives the card.  
     
     
         12 . The display stand of  claim 9 , wherein the C-shaped support element has rounded ridges projecting from an outward-facing surface to retain the watch.  
     
     
         13 . The display stand of  claim 9 , further comprising a mirror positioned behind said C-shaped support element.  
     
     
         14 . The display stand of  claim 9 , further comprising a wall securing device for wall-mounting the display stand.