Replaceable graphic display

Abstract

Display shelves having a support panel mountable on a transparent wall and supporting a floor on which products are placed for display through the transparent wall are provided with replaceable graphic display panels. The replaceable panels define a first section which is positionable between the transparent wall and a portion of the support panel and a second section hingedly joined thereto which ties on the floor of the display shelf. The first section carries graphics which are displayed through the transparent wall. The graphic display panel, however, may be readily removed and replaced to change the graphic display without changing the display shelf.

What is claimed:  
     
         1 . A combination comprising: 
 (a) a shelf for supporting and displaying products adjacent one face of a substantially transparent panel comprising: 
 (i) a support panel having a first face lying in a substantially vertical plane and defining a lower edge, first and second laterally opposed end edges, and an upper edge;  
 (ii) a floor having a top face lying in a substantially horizontal plane substantially normal to said vertical plane below the upper edge of the support panel for a substantial portion of the lateral distance between the laterally opposed end edges of the support panel; and  
 (iii) a containment wall extending upwardly from the top face of said floor with a substantial portion thereof spaced horizontally from and substantially parallel with the plane of said first face of said support panel; and  
   (b) a removeable graphic display comprising a display panel having a top edge, a bottom edge and a score line dividing said display panel into first and second sections hingedly joined along said score line with said first section aligned with and adjacent said first face of said support panel and said second section aligned with and adjacent said top face of said floor.    
     
     
         2 . A combination as defined in  claim 1  wherein said first section of said display panel includes a foot extending from said first section at an angle which deviates from the major plane of said first section.  
     
     
         3 . A combination as defined in  claim 1  wherein said display panel includes an active display.  
     
     
         4 . A combination comprising: 
 (a) a substantially transparent wall;    (b) a shelf for supporting and displaying products adjacent one face of said substantially transparent wall comprising: 
 a support panel having a first face lying in a substantially vertical plane and defining a lower edge, first and second laterally opposed end edges, and an upper edge with said first face mounted adjacent one face of said transparent wall and defining a space between said first face and said transparent wall;  
 (ii) a floor having a top face lying in a substantially horizontal plane substantially normal to said vertical plane below the upper edge of the support panel for a substantial portion of the lateral distance between the laterally opposed end edges of the support panel; and  
 (iii) a containment wall extending upwardly from the top face of said floor with a substantial portion thereof spaced horizontally from and substantially parallel with the plane of said first face of said support panel; and  
   (c) a removeable graphic display comprising a display panel having a top edge, a bottom edge and a score line dividing said display panel into first and second sections hingedly joined along said score line with said first section extending into said space between the transparent wall and said first face of said support panel and said second section aligned with and adjacent said top face of said floor.    
     
     
         5 . A combination as defined in  claim 4  wherein said first section of said display panel includes a foot extending from said first section at an angle which deviates from the major plane of said first section.  
     
     
         6 . A combination as defined in  claim 5  wherein the length of said foot is greater than the width of said space between the transparent wall and the first face of said support panel.  
     
     
         7 . A combination as defined in  claim 4  wherein said display panel supports an active display.  
     
     
         8 . A combination as defined in  claim 5  wherein said foot comprises a portion of said first section folded to deviate from the major plane of the face of said first section.  
     
     
         9 . A combination as defined in  claim 4  wherein said substantially transparent wall forms a door.