System and method for conducting an advertising business

Abstract

A method for conducting an advertising business over the Internet that allows advertisers to create and update graphical ads in an instantaneous and independent manner. The method is user-friendly and straightforward. The method comprises: providing at least one business advertiser with a software program for creating and updating a advertisement, creating an advertisement off-line using the program, submitting the advertisement online to a Web server, updating the advertisement, and submitting the updated advertisement to the Web server. Creation and updating of the ad is performed off-line and independently by the advertiser and using the provided software program.

1 . A method for conducting an advertising business over the Internet that allows advertisers to create and update graphical ads in an instantaneous and independent manner, comprising; 
 (a) providing at least one business advertiser with a software program for creating and updating a advertisement;    (b)creating an advertisement off-line using said program, wherein said creating said advertisement is performed by said business advertiser;    (c) submitting said advertisement online to a Web server;    (d) updating said advertisement, and submitting the updated advertisement to said Web server, wherein said updating is performed off-line and independently by said at least one business advertiser and using said software program;    (e) charging said at least one advertiser.    
     
     
         2 . A method according to  claim 1 , wherein the step of creating an advertisement comprises selecting graphical preferences on a graphic design screen and entering details pertaining to said business advertiser on a data screen.  
     
     
         3 . A method according to  claim 1 , wherein said providing at least one business advertiser with a software program is performed by downloading from the Web server.  
     
     
         4 . A method according to  claim 1 , wherein said submitting said advertisement online comprises logging onto the Web server.  
     
     
         5 . A method according to  claim 4 , wherein said submitting further comprises selecting search keywords from the search engine that apply to said at least one advertiser, wherein said selecting is performed on-line.  
     
     
         6 . A method according to  claim 5 , further comprising searching said search engine ad database on the basis of said keywords.  
     
     
         7 . A method according to  claim 6 , further comprising providing for interactivity between one of said business advertisers and a user searching said search engine ad database.  
     
     
         8 . A method according to  claim 4 , wherein said submitting further comprises entering billing information.  
     
     
         9 . A method according to  claim 4 , wherein said submitting further comprises previewing said advertisement.  
     
     
         10 . A method according to  claim 1 , wherein said charging said advertiser is according to a predetermined time period of advertising.  
     
     
         11 . A system for conducting an advertising business over the Internet, comprising, 
 (a) a Web server and search engine;    (b) an advertiser database associated with said server and search engine, wherein said database is comprised of virtual advertisements created by business advertisers in an off-line setting;    (c) a billing system associated with said server and search engine for charging said business advertisers for advertising services;    (d) a software program downloadable from said Web server, for allowing business advertisers to create and update said virtual advertisements in an off-line environment, and for subsequently submitting said virtual advertisements on-line to said server, wherein said software program can also be used for conducting searches of said advertiser database.