Adjustable point of purchase display system

Abstract

A display system is shown and includes a shelf consisting of a bottom horizontal portion and a rear vertical portion. An adjustment track extends horizontally along and is secured to the rear vertical portion of the shelf. The adjustment track has a C-shaped cross-section defining a lower track and an upper track. A divider support guide is sized to fit within the adjustment track having top and bottom end edges that fit within the upper and lower guide tracks respectively. The lower guide track has serrations therein that cooperate with and engage similarly sized serrations on the bottom end edge of the divider support guide. The divider support guide is sized so that the height thereof, i.e. the distance between its top and bottom edges, is less that the height or separation between the upper and lower guide tracks. A wire divider is secured to each divider support guide. In operation, a plurality of divider support guides are slidingly inserted into an adjustment track whereby the mutual serrations of the bottom divider support edge and the lower track of the guide face each other. The dividers will not move from a particular position as the result of linear forces there against in either direction along the adjustment track due to the interaction of their mutual serrations. However, each can be easily repositioned by lifting upward a sufficient distance to disengage the mutual serrations and then moving that guide horizontally in either direction along the adjustment track to the new desired location.

In the claims:  
     
         1 . An adjustable shelf system for supporting and display a plurality of goods thereon, comprising: 
 a shelf having a bottom portion and a back portion transverse thereto,    a track secured along the shelf back portion and having a channel for receiving and retaining therein one or more divider supports, the one or more divider supports and the track having cooperative engaging means so that in a lower resting position the cooperative engaging means thereof engage and prevent movement of each support along the track, and the one or more supports manually operable to an upper position to disengage contact between the cooperative engaging means so that each one or more supports is moveable within the track to different positions there along for subsequent lowering to a different resting position, and each one or more supports having a shelf product divider secured thereto, each divider positioned to extend transversely to the extension of the shelf for providing separation of groups of products there along.    
     
     
         2 . The shelf system as defined in  claim 1 , and the cooperative engaging means comprising mutually interacting serrations.  
     
     
         3 . An adjustable shelf system for supporting a plurality of periodicals and the like, comprising: 
 a first shelf having a bottom portion and a back portion transverse thereto, the shelf for supporting a first plurality of periodicals thereon,    a track secured along the shelf back portion and having a channel for receiving and retaining one or more supports therein, the one or more supports and the track having cooperative engaging means so that in a lower resting position the cooperative engaging means thereof engage and prevent movement of each support along the track, and the one or more supports manually operable to an upper position to disengage contact between the cooperative engaging means so that each one or more supports is moveable within the track to different positions there along for subsequent lowering to a different resting position, and each one or more support having a further second shelf secured thereto, the second shelf for supporting a further second plurality of periodicals thereon at a predetermined height above the bottom portion of the first shelf.    
     
     
         4 . The shelf support system as defined in  claim 3 , and one or more of the supports having dividers secured thereto, the divider extending in a plane transverse to the extension of the first shelf for providing separation of the periodicals there along.  
     
     
         5 . The shelf system as defined in  claim 3 , and the cooperative engaging means comprising mutually interacting serrations.